The results of the Russian part of the international project 'Global University Entrepreneurial Spirit Students' Survey' (GUESSS 2021) have been published. It turned out that Russian students show interest in entrepreneurship more often and think about starting their own business in five years after their graduation. Galina Shirokova, Professor at the School of Economics and Management, Director of the Centre for Strategic Entrepreneurship, told us about other tendencies in the sphere of entrepreneurship.
Congratulations to the professors of the St. Petersburg School of Economics and Management, whose courses were highly evaluated by students in the 1st module of the 2022-2023 academic year!
Olga Makarova is a lecturer at the School of Economics and Management, HSE University-St Petersburg. In the 90s, she was one of the lucky people who were good at Economics and foreign languages. Thanks to that, for a long time, she was working as a financial executive for such large companies as AT&T, Gillette CIS, Tele2, Pratt & Whitney. Then she transferred to the education and consulting spheres. Read about how prof Makarova started her career and what the students should make a note of in the article.
Lecturers from HSE University-St Petersburg and the University of Oregon (US) have designed a course aimed at developing creativity in business activities. Galina Shirokova, Professor at the Department of Management, talks about the course and shares her plans to develop imagination and creative thinking within the St Petersburg School of Economics and Management.
The journal Creativity and Innovation Management has published an article on how collaborations between art institutions, artists and commercial brands influence the consumer experience. The co-authors of the article—Alexandra Berezina, Evgeniya Druzhinina (graduates of the Master's programme 'Arts and Culture Management' at HSE University-St Petersburg), and Elena Zelenskaya (Associate Professor of the Department of Management)—share their impressions of working on the paper.
'Heartwarming and home-Like' is how Jelizaveta Poglid, student of the Master’s programme 'Arts and Culture Management', describes HSE University. By the time she graduated from the Bachelor's programme 'Asian and African Studies', the university had become so dear to her heart that Jelizaveta decided to continue her education in Russia.
This is what Dr Manoj Sharma believes. At the beginning of this academic year, he became Vice President of HSE University-St Petersburg and has started to supervise the international activities of the campus, from the academic mobility programmes to partnerships with world universities. We spoke to him about language barriers, key tasks, and Russian peculiarities.
Students of the Master's Programme 'Arts and Culture Management' Prepared an Analytical Report for Cartier
Ekaterina Khozyainova, Aleksandra Zaplatina and Yuliya Shumilova, the second-year master's students of HSE University-St Petersburg, undertook a summer internship at the Moscow office of the Jewellery House Cartier. In the framework of the internship, they prepared and presented to the programme partners a context map which will be used to shape a strategic plan for developing and promoting the company in the luxury industry market in Russia.
This year, HSE University-St Petersburg's traditional HSE SPB Day event returned in an offline format. It was held on September 11 in the Sevkabel Port creative space. Students, lecturers, the administration and partners of the campus met by the Gulf of Finland to celebrate the brightest holiday of the autumn, which symbolised the beginning of the academic year and an initiation ceremony for first-year students.