Lecturers from HSE University-St Petersburg and the University of Oregon (US) have designed a course aimed at developing creativity in business activities. Galina Shirokova, Professor at the Department of Management, talks about the course and shares her plans to develop imagination and creative thinking within the St Petersburg School of Economics and Management.
The journal Creativity and Innovation Management has published an article on how collaborations between art institutions, artists and commercial brands influence the consumer experience. The co-authors of the article—Alexandra Berezina, Evgeniya Druzhinina (graduates of the Master's programme 'Arts and Culture Management' at HSE University-St Petersburg), and Elena Zelenskaya (Associate Professor of the Department of Management)—share their impressions of working on the paper.
'Heartwarming and home-Like' is how Jelizaveta Poglid, student of the Master’s programme 'Arts and Culture Management', describes HSE University. By the time she graduated from the Bachelor's programme 'Asian and African Studies', the university had become so dear to her heart that Jelizaveta decided to continue her education in Russia.
This is what Dr Manoj Sharma believes. At the beginning of this academic year, he became Vice President of HSE University-St Petersburg and has started to supervise the international activities of the campus, from the academic mobility programmes to partnerships with world universities. We spoke to him about language barriers, key tasks, and Russian peculiarities.
Students of the Master's Programme 'Arts and Culture Management' Prepared an Analytical Report for Cartier
Ekaterina Khozyainova, Aleksandra Zaplatina and Yuliya Shumilova, the second-year master's students of HSE University-St Petersburg, undertook a summer internship at the Moscow office of the Jewellery House Cartier. In the framework of the internship, they prepared and presented to the programme partners a context map which will be used to shape a strategic plan for developing and promoting the company in the luxury industry market in Russia.
This year, HSE University-St Petersburg's traditional HSE SPB Day event returned in an offline format. It was held on September 11 in the Sevkabel Port creative space. Students, lecturers, the administration and partners of the campus met by the Gulf of Finland to celebrate the brightest holiday of the autumn, which symbolised the beginning of the academic year and an initiation ceremony for first-year students.
The HSE IT Office is implementing Russian equivalents of digital services