Specially for the students of Tokai University (Japan), the team of the Centre for Russian Language and Culture at HSE University-St Petersburg developed an online programme that teaches the Russian language in modern animated cartoons. For three weeks, the students learned how to talk about daily routine, found out about Russian holidays and traditions, discussed education and cuisine, and all of that went through the lens of popular and independent cartoons.

The Fifth International Forum 'Creative Industries in UNESCO Cities' brought together hundreds of specialists from various countries and Russian regions. One of the event venues was HSE University–St Petersburg. Representatives of city government, filmmakers, artists, and international experts met with university professors to discuss the ways in which the creative economy has helped to develop tourism and what role young people have played in it.

Why pursue higher education in Russia? How can you become a sought-after specialist in international relations? What initiatives do students carry out? The participants of the project 'International Youth Sessions' spent a day at HSE University-St Petersburg to find answers to these questions.

The Rope Shop educational space hosted a meeting of the School of Media and the Academy of Journalism and Communication in Vietnam. The parties discussed developing joint educational programmes, organising research conferences and satellite laboratories for media specialists, and expanding academic mobility.

Neural networks are no longer simple travel assistants; now they decide what to include on the route and what to skip. Artificial intelligence changes how people perceive a place and shapes the image of tourist centres. At the II International Scientific and Practical Conference ’Information Technologies in the Preservation and Promotion of Cultural Heritage’, researchers discussed who controls the algorithmic solutions and in what ways, and whether authentic traditions get lost in them.

HSE University-St Petersburg and Renmin University of China applied to implement a joint project focused on the cultural gene of Russian and Chinese cities. At the II International Scientific and Practical Conference ’Information Technologies in the Preservation and Promotion of Cultural Heritage’, Yangyang Song, Deputy Director of the Institute of Creative Industries Technology at Renmin University of China, told about cooperation prospects and how the heritage and digital communications shape a city image.