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“Arts and Culture Management” is a Master’s programme for those who are passionate about art and desire to connect their professional activities with art management and a curator sphere. Students from the first year of study choose projects and work on them, adhering to art institutions: The State Hermitage Museum, Fabergé Museum, New Stage of the Aleksandrinsky Theatre, which will be practicable for shaping an individual professional path. In the second year of study, students have the opportunity to study at the double degree programme at Università Cattolica del Sacro Cuore.
Our graduates are managers, curators, and entrepreneurs in the creative industries, culture, entertainment, cultural tourism, event activities, development opportunities in Russia and abroad.
Russian government and HSE scholarships and tuition fee waivers available
1. Opportunity to study for a year at an Italian university
The Master's Programme 'Arts and Culture Management' at the National Research University Higher School of Economics – St. Petersburg cooperates with Università Cattolica del Sacro Cuore, the largest university in Italy and Europe, which allows students enrolled in our Master's programme to go on an exchange to Italy during their second year of study. The double degree track is implemented in conjunction with the Master's programme 'Methods and Topics in Arts Management' (UCSC) under the guidance of Professor Chiara Paolino, an international researcher in the field of arts and culture management, who also conducts classes for students of the 'Arts and Culture Management' programme of the National Research University Higher School of Economics – St. Petersburg. (news about the double degree programme)
'Arts and Culture Management' is a unique master’s programme that is aimed at training future market leaders in the management of experience industry and creative entrepreneurship. Throughout the programme, students get a comprehensive understanding of the current global trends and business processes required for running creative industries, receive hands-on experience in using top-notch analytical and management tools, as well as learn what it takes to become entrepreneurs in the Experience Industry.
3. Digitalization in business process management.
The programme places special attention on teaching cutting-edge digital skills. The master's students learn strategic data management, peculiarities of entrepreneurship in the context of digitalization, digital promotion methods, tools for working with web analytics, as well as modern methods of collecting digital footprints and visualization.
4.Networking and future employment.
Working closely with the industry leaders and participating in jointed practical projects, internships, and guest lectures, students
get a solid advantage when going through job interviews. In the course of internships at well-known companies, students expand their professional network and make connections with potential employers, many of whom often suggest job placements before graduating.
5. Practice-oriented teaching.
The learning process is based on solving hands-on case studies and developing individual business projects related to the management of the Experience Industry. The latter is developed by students in collaboration and under the practitioners mentoring.
Guest lectures, workshops, company visits form an integral part of the programme. In addition to that, students get an opportunity to do internships at reputable organizations. Also, during the training students prepare practice-oriented coursework and theses, in which theory-based, tailor-made solutions to the problems of the respective company are developed.
The program is supported by government agencies, major museums, theatres, creative clusters and festival directors. For more information, see a full list of partners.
7. Versatile training.
The evolvement of modern market trends has led to a growing need for qualified specialists with comprehensive knowledge and a wide range of skills. It is the current market that determines the versatility of the master's programme and its unique tracks (there are courses devoted to analytics, legal aspects related to the Experience Industry).
Also, the programme is aimed at developing an understanding of the nature of a modern cultural process, exploring particularities of classical and modern cultural practices, as well as different forms of art and culture.
8. Unique cultural heritage.
Being a cultural capital and occupying a favourable geographical position, St. Petersburg offers a rich socio-cultural environment that facilitates the learning process, as well as the creation of business contacts.
Who is this programme for?
The exclusive Programme provides students with rigorous intensive study in global trends and business processes in arts, culture, and creative industries; strategic data management; management and entrepreneurship in the state of digitalization; web-analytical instruments; methods of gathering digital footprints and visualization.
The programme is designed to train:
Project managers in arts, culture, and creative industries.
Entrepreneurs prepared to launch and lead creative business projects and startups.
Curators in the arts, culture and creative industries. In this branch of the programme, we train specialists competent in art and management to shape the creative content and to manage projects.
Consultants for organizations and projects in arts, culture, and creative industries.
What will you study?
The programme offers one fully English-taught applied track "Arts Management and Curating".
Students receive the necessary knowledge and skills to work in public and private organizations of art, cultural and creative industries.
The programme is business projects-based. The business projects will be developed by students in collaboration and under the practitioners mentoring. The students will have an opportunity to make an internship at reputable organizations in the industry. Courseworks and theses will be based on real-life business projects. Courses will be built on practical cases and taught by professors and management practitioners from the arts, culture and creative sectors.
The approach allows students to understand the current context and best practices in arts, culture and creative industries management; to focus on particular sectors and topics; to gain access to world-leading experts; to develop valuable professional networks.
The concept of the Master’s programme is based on the educational model of leading European universities and business schools.
Вusiness and research projects
The programme provides students with opportunities to enrich the experience on the basis of the wide range of partners:
The State Hermitage Museum is the key partners of the Programme
Dostoevsky Literary-Memorial Museum
The Russian Museum of Ethnography
Saint Petersburg Manege
The St. Petersburg Academic Capella
Planetarium № 1
Domina St. Petersburg boutique hotel
Street Art Research Institute
Northwest Federation of Restaurateurs and Hoteliers
Street Art Museum
Gold Union jewelry house
Centro di Informazioni e Affari di San Pietroburgo
International Center of Wine and Gastronomy
The graduates of 'Arts and Culture management' will be in demand on the market of cultural and creative industries for positions of creative directors of organizations, including museums, modern art galleries, cultural tourism organizations, theatres, creative business projects, festivals, art funds, in the sector of management and policy-making in culture, art, cultural tourism, creative industries, and creative entrepreneurship.
The graduates can carry on with their academic careers in Russian and foreign universities
We welcome applications from graduates of bachelor’s programmes who have successfully passed the entrance exams proving their ability to acquire knowledge and skills required within the framework of the master's programme.
The preference is given to applicants who are fluent in English, have scientific publications, as well as possess a scientific aptitude and a motivation to work in the Experience Industry.
Detailed information on the application process for international students is available here.
Arts and Culture Management unites students from variuos regions and different backgrounds. Today, second-year student Sun Yihan shares her experience with getting to know St. Petersburg, studying at the programme, and taking an internship at a luxury hotel located in the heart of the city.
Classes at the Hermitage, internships at the New Stage of the Alexandrinsky Theatre, cooperation with Sevkabel Port—all these things are part of student life on the Master's programme 'Arts and Culture Management'. Over the last year, Alisa Chernova, second-year student of the programme, has managed to study Dutch art in St Petersburg's main museum, attend the New Stage of the Alexandrinsky Theatre, and help organise the CIBA-2023 cultural event. Find out about these and Alisa's dream project in this interview.
At HSE University-St Petersburg, students of some programmes have the opportunity to get two diplomas after graduation: one from HSE and one from a foreign partner university. Find out which programmes offer double-degree tracks and which foreign universities are involved.
Galina Shirokova, Professor at the Department of Management at HSE University-St Petersburg, has worked alongside international researchers to identify the role of social circles and cultural values in the success of young businesswomen. They found that support within a group increases the chances of women engaging in entrepreneurship.
The English-taught Master's programme 'Arts and Culture Management' was designed for those who want to become successful in creative industries and are ready to create new projects, combining art and business. The programme partners are the State Hermitage Museum, the Alexandrinsky Theatre, the Fabergé Museum, 'Sevkabel Port' and others. Read the interview with Elena Zelenskaya, Academic Supervisor of the programme.
On April 20, the conference 'CIBA: Creative Industries. Business. Art' took place. It was organised by students of the Master's programme 'Arts and Culture Management' in cooperation with the New Stage of the Alexandrinsky Theatre. The event was attended by 225 people, and the online broadcast on the VK social network had more than 230,000 views.
On April 20, the New Stage of the Alexandrinsky Theatre will host CIBA-2023, a conference on creative industries organised by students of the Master's programme 'Arts and Culture Management'. This year's event, which is devoted to the role of art in the corporate environment, marks the third time the conference has been held. Entry to the event is free.
Students who come to a new country often do not know where to start, what to do first, who to turn to, and so on. In such situations, HSE University-St Petersburg and the Erasmus Student Network (ESN) help international students adapt by providing buddies. ESN is the biggest student organisation in Europe that helps students integrate into the local society better. Buddies are local student volunteers who help international students and make their life at the university easier.