Research & Expertise
Galina Shirokova, Professor at the Department of Management at HSE University-St Petersburg, has worked alongside international researchers to identify the role of social circles and cultural values in the success of young businesswomen. They found that support within a group increases the chances of women engaging in entrepreneurship.
On April 20, the conference 'CIBA: Creative Industries. Business. Art' took place. It was organised by students of the Master's programme 'Arts and Culture Management' in cooperation with the New Stage of the Alexandrinsky Theatre. The event was attended by 225 people, and the online broadcast on the VK social network had more than 230,000 views.
The results of the Russian part of the Global University Entrepreneurial Spirit Students' Survey (GUESSS 2021) have been published. It found that Russian students show interest in entrepreneurship more often and think about starting their own business five years after graduation. Galina Shirokova, Professor at the School of Economics and Management, Director of the Centre for Strategic Entrepreneurship, told us about other trends in the sphere of entrepreneurship.
The journal Creativity and Innovation Management has published an article on how collaborations between art institutions, artists and commercial brands influence the consumer experience. The co-authors of the article—Alexandra Berezina, Evgeniya Druzhinina (graduates of the Master's programme 'Arts and Culture Management' at HSE University-St Petersburg), and Elena Zelenskaya (Associate Professor of the Department of Management)—share their impressions of working on the paper.
The Track is designed to bring together researchers and PhD students to debate the current trends in the Arts and Culture sectors.