Traditionally, it is believed that experts in Asian and African Studies work with classical sources—for instance, ancient texts. Our today's hero, Svetlana Krivokhizh, Head of the Department of International Relations and Political Processes in Asia and Africa, chooses another way. Together with her colleagues and students, she studies media. We talked to the candidate of historical sciences about what it was like when your ideas went all the way from criticism to recognition, how post-colonial optics showed itself in daily life and what kind of sport was the best to distract from busy weekdays.