A study of the digitalisation process of Russian museums has been conducted by the Laboratory for Management in Culture and Tourism at the HSE University–St. Petersburg, with the support of the Russian Committee of the International Union of Museums (ICOM Russia). The results of the study provide information on factors that contribute to failure or success in the museum digitalisation efforts and reveal its prospects, raise questions on tools that could be applied for attracting more visitors, as well as touch on possibilities for monetising museum online product range.
