On April 20, the conference 'CIBA: Creative Industries. Business. Art' took place. It was organised by students of the Master's programme 'Arts and Culture Management' in cooperation with the New Stage of the Alexandrinsky Theatre. The event was attended by 225 people, and the online broadcast on the VK social network had more than 230,000 views.
The journal Creativity and Innovation Management has published an article on how collaborations between art institutions, artists and commercial brands influence the consumer experience. The co-authors of the article—Alexandra Berezina, Evgeniya Druzhinina (graduates of the Master's programme 'Arts and Culture Management' at HSE University-St Petersburg), and Elena Zelenskaya (Associate Professor of the Department of Management)—share their impressions of working on the paper.
Anastasia Markova is a fourth-year student of the Bachelor's programme 'Design'. During her studies, she has conducted several visual research projects, one of which took third place in the Student Research Paper Competition. Anastasia told the HSE News Service about her decision to participate and finding sources and illustrations for her research.