News

Why public speaking is so important in our lives and how to prepare for it.

For more than six months, HSE University-St Petersburg students have been studying the attitude of young people aged from 18 to 24 toward luxury brands. Guided by the lecturers of the Master's programme 'Arts and Culture Management', eight Master's students and three Bachelor's students conducted three large stages of research on the young audience: in-depth interview, survey and experiment. The research resulted in the portrait of the potential luxury brands consumer among the youth. Read more about the research results.

In January 2023, the School of Economics and Management opened a new research laboratory: the Centre for Strategic Entrepreneurship, where researchers will examine entrepreneurial activities and strategic management. The new laboratory is headed by Galina Shirokova, Professor at the Department of Management.

The results of the Russian part of the Global University Entrepreneurial Spirit Students' Survey (GUESSS 2021) have been published. It found that Russian students show interest in entrepreneurship more often and think about starting their own business five years after graduation. Galina Shirokova, Professor at the School of Economics and Management, Director of the Centre for Strategic Entrepreneurship, told us about other trends in the sphere of entrepreneurship.

HSE University-St Petersburg is planning to continue its development in the international market. The opening of a representative office in India was an important step, but the university is sizing up other countries as well. In her interview with the periodical Kommersant, HSE University-St Petersburg Director Anna Tyshetskaya highlighted the major advantages of the campus and talked about the plans for further development in the international market.

Congratulations to the professors of the St. Petersburg School of Economics and Management, whose courses were highly evaluated by students in the 1st module of the 2022-2023 academic year!

Lecturers from HSE University-St Petersburg and the University of Oregon (US) have designed a course aimed at developing creativity in business activities. Galina Shirokova, Professor at the Department of Management, talks about the course and shares her plans to develop imagination and creative thinking within the St Petersburg School of Economics and Management.

The journal Creativity and Innovation Management has published an article on how collaborations between art institutions, artists and commercial brands influence the consumer experience. The co-authors of the article—Alexandra Berezina, Evgeniya Druzhinina (graduates of the Master's programme 'Arts and Culture Management' at HSE University-St Petersburg), and Elena Zelenskaya (Associate Professor of the Department of Management)—share their impressions of working on the paper.