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St.Petersburg School of Economics and Management

News

HSE University-St Petersburg Holds Summer Intensive Course on Finance for Students from Five Countries

HSE University-St Petersburg Holds Summer Intensive Course on Finance for Students from Five Countries
The International Summer School at HSE University-St Petersburg included the intensive course 'New Economic Drivers for Company'. International students explored the realm of applied finance through the case studies of Russian companies.

‘A Chance to See the World’: HSE University–St Petersburg to Open Call for Academic Mobility in September

‘A Chance to See the World’: HSE University–St Petersburg to Open Call for Academic Mobility in September
From September 1 to October 1, HSE University–St Petersburg students will be able to apply for exchange studies at international universities in the 2026 spring semester. There are more than 40 universities available in 20 countries, from Armenia to Mexico.

AI for Marketing – how digital technologies are studied and applied

AI for Marketing – how digital technologies are studied and applied
The School of Economics and Management at HSE University pays special attention to international relations, expanding the geography of interaction. Partner universities are interested in joint educational projects and scientific research, and they are also eager to share their experience and knowledge. Thus, the Brazilian university UniCamp (https://unicamp.br/) held a two-hour webinar for students of the educational program "International Bachelors in Business and Economics" on the topic "Artificial Intelligence in Marketing."

From a public talk with artists to a perfume master class:Thestudy project of the Master's Programme “Arts and Culture Management”

From a public talk with artists to a perfume master class:Thestudy project of the Master's Programme “Arts and Culture Management”
As a part of the study project “Development of marketing and PR strategy for the DOC ART GALLERY”, implemented with the participation of students of the Master's Programme “Arts and Culture Management” under the supervision of the Associate Professor of the Management Department Ekaterina Leonidovna Shekova, a series of events was held to promote the DOC ART GALLERY in the art market of St. Petersburg and to increase the gallery attendance.

Be in focus: "Orient Products" tests its products before entering the Chinese market

Be in focus: "Orient Products" tests its products before entering the Chinese market

Round table ‘Business Education: Finance and Leadership’ : open dialogue between university and business

Round table ‘Business Education: Finance and Leadership’ : open dialogue between university and business
On May 22, 2025, the St. Petersburg School of Economics and Management at HSE University hosted the first event in a new roundtable series titled “The Future of Finance Today.” The event aimed to strengthen collaboration between the academic community and business leaders in the financial sector.

JOBS TO BE DONE methodology: the customer buys not what you are selling

JOBS TO BE DONE methodology: the customer buys not what you are selling
On April 18, Darina Starshinova, Director of Strategic Marketing at "Lenta," gave a guest lecture for students of the Educational Program "International Bachelor's in Business and Economics". With a decade of experience in FMCG and retail, Darina is a top-notch specialist in identifying customer needs and in the ability to make customers fall in love with brand products. How others do it and how Darina does it – you may read next in our article.

Bank Management in Practice: Guest Lecture by Alexander Vyalkov for International Bachelor’s Students

Bank Management in Practice: Guest Lecture by Alexander Vyalkov for International Bachelor’s Students
On April 18, students of the International Bachelor’s Programme in Business and Economics at HSE University – St. Petersburg had the opportunity to attend a guest lecture by Alexander Vyalkov, Deputy Chairman of the Management Board at Bank Saint Petersburg. The event was held as part of the Finance Theory course and focused on contemporary approaches to bank management.

DODO´s success insights from first-hand accounts

DODO´s success insights from first-hand accounts
Success stories inspire ambitious goals and actions. When entrepreneurs, businessmen and top managers share their stories, you live their journey with them. Academic Director Natalia Khazieva invited Yuri Kostin, Partner-Franchisee of DODO BRANDS, to give a master class for students of the International Bachelor in Business and Economics program on April 12 and talk about his space development in the company, approaches to team building and employee motivation, as well as what importance psychology and thinking have in a career.

‘Turning Creativity into Business' Masterclass to Support Young Creative Entrepreneurs at HSE University–St Petersburg

‘Turning Creativity into Business' Masterclass to Support Young Creative Entrepreneurs at HSE University–St Petersburg
Anastasiia Isakova, Creative Director of Beyond Taylor, will conduct a masterclass for the 'Turning Creativity into Business' project on April 14, 2025. The event aims to serve as a launchpad for young creative entrepreneurs at HSE University–St Petersburg.