‘Turning Creativity into Business' Masterclass to Support Young Creative Entrepreneurs at HSE University–St Petersburg

Anastasiia Isakova, Creative Director of Beyond Taylor, will conduct a masterclass for the 'Turning Creativity into Business' project on April 14, 2025. The event aims to serve as a launchpad for young creative entrepreneurs at HSE University–St Petersburg.

'Turning Creativity into Business' 2025 is an immersive masterclass and expert session designed to empower emerging voices in the creative and cultural industries. Held at the HSE School of Economics and Management and led by students of the Master’s programme in Arts and Culture Management, the event is a unique opportunity to bring innovation, entrepreneurship, and the cultural sector together on a shared platform.

 

Masterclass with Anastasiia Isakova, Monday April 14, Room 3004B, 5 pm–6:30 pm

Location: HSE University, 3 Kantemirovskaya St., Building 1A, St Petersburg  

Languages: English / Russian 

Key Dates:

- Application deadline: April 11, 2025  

- Publication of selected projects: April 13, 2025  

- Masterclass with Anastasiia Isakova: April 14, 2025  

- 'Turning Creativity into Business' Expert Session: April 19, 2025  

The event programme begins with a masterclass on April 14 by Anastasiia Isakova, Creative Director of Beyond Taylor, SMM lead and external communications consultant, and graduate of the HSE Master's in Arts and Culture Management. Her session will offer valuable insights into branding, strategy, and creative leadership.

At the Expert Session on April 19, selected participants will pitch their business ideas to a high-profile jury of industry professionals and receive tailored feedback to accelerate their projects. The session will serve as both a student accelerator and a networking hub for aspiring entrepreneurs and established cultural leaders.

The Expert Jury:

- Kristina Sasonko, Managing Partner at Art Square Gallery, Founder of Beriozka Gallery, Director of the New Art Studies Foundation

- Anastasiia Isakova, Creative Director of Beyond Taylor

- Maria Lender, Executive Director at the park.ideas marketing agency

- Anastasia Melnikova, Co-founder and Creative Director of Jagger Ballet, theatre producer and senior lecturer at St Petersburg State University of Economics

Participants will benefit from:

- exclusive feedback from top experts in the creative economy

- promotion on HSE University’s platforms  

- recognition for outstanding projects  

- access to workshops, networking, and future opportunities

Whether you're working on a fashion brand, a tech-driven art project, a social initiative, or a new cultural service, this is your chance to take your idea to the next level.

Detailed programme information and participation criteria are available on the event website.