• A
  • A
  • A
  • ABC
  • ABC
  • ABC
  • А
  • А
  • А
  • А
  • А
Regular version of the site

St.Petersburg School of Economics and Management

Tag "bachelor's programmes"

‘A Chance to See the World’: HSE University–St Petersburg to Open Call for Academic Mobility in September

‘A Chance to See the World’: HSE University–St Petersburg to Open Call for Academic Mobility in September
From September 1 to October 1, HSE University–St Petersburg students will be able to apply for exchange studies at international universities in the 2026 spring semester. There are more than 40 universities available in 20 countries, from Armenia to Mexico.

AI for Marketing – how digital technologies are studied and applied

AI for Marketing – how digital technologies are studied and applied
The School of Economics and Management at HSE University pays special attention to international relations, expanding the geography of interaction. Partner universities are interested in joint educational projects and scientific research, and they are also eager to share their experience and knowledge. Thus, the Brazilian university UniCamp (https://unicamp.br/) held a two-hour webinar for students of the educational program "International Bachelors in Business and Economics" on the topic "Artificial Intelligence in Marketing."

JOBS TO BE DONE methodology: the customer buys not what you are selling

JOBS TO BE DONE methodology: the customer buys not what you are selling
On April 18, Darina Starshinova, Director of Strategic Marketing at "Lenta," gave a guest lecture for students of the Educational Program "International Bachelor's in Business and Economics". With a decade of experience in FMCG and retail, Darina is a top-notch specialist in identifying customer needs and in the ability to make customers fall in love with brand products. How others do it and how Darina does it – you may read next in our article.

Bank Management in Practice: Guest Lecture by Alexander Vyalkov for International Bachelor’s Students

Bank Management in Practice: Guest Lecture by Alexander Vyalkov for International Bachelor’s Students
On April 18, students of the International Bachelor’s Programme in Business and Economics at HSE University – St. Petersburg had the opportunity to attend a guest lecture by Alexander Vyalkov, Deputy Chairman of the Management Board at Bank Saint Petersburg. The event was held as part of the Finance Theory course and focused on contemporary approaches to bank management.

DODO´s success insights from first-hand accounts

DODO´s success insights from first-hand accounts
Success stories inspire ambitious goals and actions. When entrepreneurs, businessmen and top managers share their stories, you live their journey with them. Academic Director Natalia Khazieva invited Yuri Kostin, Partner-Franchisee of DODO BRANDS, to give a master class for students of the International Bachelor in Business and Economics program on April 12 and talk about his space development in the company, approaches to team building and employee motivation, as well as what importance psychology and thinking have in a career.

From general to specific: from general management theory to real company cases

From general to specific: from general management theory to real company cases
Guest lecture on the topic “Supply chain management and Operational production planning of enterprises" was successfully held as part of the discipline “General Management” at the Higher School of Economics in Saint Petersburg for the 1st-year students of the International Bachelor's Degree in Business and Economics. 

Global Classrooms: Continuing Collaboration between HSE – St. Petersburg and the Hong Kong Polytechnic University (PolyU)

Global Classrooms: Continuing Collaboration between HSE – St. Petersburg and the Hong Kong Polytechnic University (PolyU)
In February and March, the Institute of Continuing Professional Education, the School of Economics and Management, HSE St. Petersburg, and the Hong Kong Polytechnic University Polytechnic University (PolyU) participated in international project the Global Classroom, which aims to conduct joint classes for various universities in online format, which allows them to gain experience in communicating with representatives of different countries, as well as to find out which issues in business and society are currently most relevant for different countries and how they are being resolved.

"Financier - the profession of the future 2025"

"Financier - the profession of the future 2025"
The master's program "Finance" of the Faculty of St. Petersburg School of Economics and Management of NRU HSE - St. Petersburg announces the start of registration for participation in the competition "Financier - the profession of the future 2025"! 

How to share lottery winnings? - Solution to a case from the Universidad Panamericana (Mexico)

How to share lottery winnings? - Solution to a case from the Universidad Panamericana (Mexico)
Leading global business schools actively incorporate case studies into their educational processes, as they are based on real situations faced by companies and the narratives that these companies experience. A case study may focus on one or several subject areas and may include not only the actions of senior management, but also various employees. Case study development is a lengthy and labor-intensive process, yet an increasing number of educators and professors are developing these cases and publishing them in open sources.

Best Financial statements for the Clothes retail and Gold extraction businesses were awarded with the honor certificates by the Finance department

Best Financial statements for the Clothes retail and Gold extraction businesses were awarded with the honor certificates by the Finance department
During the new course Accounting 2 as part of the Financial specialization on International Bachelor's in Business and Economics programme students worked on the course project for which they invented a business, described processes and risks of the company, planned events and financial calculations for 2 years, executed accounting transactions and prepared financial statements.