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For more than six months, HSE University-St Petersburg students have been studying the attitude of young people aged from 18 to 24 toward luxury brands. Guided by the lecturers of the Master's programme 'Arts and Culture Management', eight Master's students and three Bachelor's students conducted three large stages of research on the young audience: in-depth interview, survey and experiment. The research resulted in the portrait of the potential luxury brands consumer among the youth. Read more about the research results.
The results of the Russian part of the Global University Entrepreneurial Spirit Students' Survey (GUESSS 2021) have been published. It found that Russian students show interest in entrepreneurship more often and think about starting their own business five years after graduation. Galina Shirokova, Professor at the School of Economics and Management, Director of the Centre for Strategic Entrepreneurship, told us about other trends in the sphere of entrepreneurship.
In terms of digitalisation, the rapid development of virtual museums is a major phenomenon. However, while some issues in this field are clear on paper, the reality is less straightforward. In a new research paper, Irina Sizova, Associate Professor at the Department of Management, and her colleagues explore the legislative regulation of virtual museums in Russia. Irina explains in her new interview.
The annual HSE Student Research Paper Competition (SRPC) helps young researchers try their hand in a real academic competition, where leading experts and professionals from HSE University assess their research papers. This year, participation will be open from September 1 to October 15.
Our Master's student from Estonia Anželika Varblane tells her story of choice collision, adaptation, future prospects, and experience economy studies and research with HSE St. Petersburg.
Born on the borderline of Estonia and Russia, Anželika Varblane has never visited Russia before she decided to apply to master's degree in St. Petersburg. Here is her story of choice collision, adaptation, future prospects, and experience economy studies and research with HSE St. Petersburg.