Conference 'Transformation of Business Models in Art and Culture during a Crisis' - HSE University in St. Petersburg and Università Cattolica del Sacro Cuore (Milan)
The Master Programme of Arts and Culture Management, HSE University, St. Petersburg and Master Programme of Arts Management, Università Cattolica del Sacro Cuore, held the «Transformation of Business Models in Art and Culture during a Crisis» conference on 19 November 2020.
The conference is designed to bring together practitioners and students to debate the current trends in the arts and culture sectors. Practitioners from St.Petersburg (Faberge museum, Capella, Alexandinskiy Theatre New Stage, Street Art Museum will participate) and Milan (Milano Musica association, Negri-Clemente law firm (TBC), Cape Town Art Fair, Giò Pomodoro archive) shared their experience dealing with the situation during the pandemic.
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The students of our program, researchers, and experts from the art industries of St. Petersburg and Milan participated in the «Transformation of Business Models in Art and Culture during a Crisis» conference.
The aims of the сonference:
• To promote knowledge exchange between the two universities, involving their broader communities (students, faculty, and professionals)
• To generate ideas for innovating and addressing issues in the cultural and creative industries
• To promote lateral thinking and empathy in a phase of uncertainty
Experts panel composition (Milan):
• Rossella Farinotti, director of Giò Pomodoro archive
• Lorenzo Perini Natali, art collector, and entrepreneur
• Riccarda Mandrini, Director VIP Cape Town Art Fair
• Marco Fregonese, founder of Vinhood, art collector and art consultant
• Francesca Pola, art curator
• Giorgia Ligasacchi, Art Communication, Negri-Clemente law firm
• Head of communication, Milano Musica association
Experts panel composition (St. Petersburg):
• Sophia Grigorieva vice-director Faberge museum
• Olga Khomova, Director General of St. Petersburg State Academic Capella
• Anna Petrova, Head of external affairs St. Petersburg State Academic Capella
• Theatre Alexandinski New Stage
• Tanya Pinchuk, Director of Street Art Museum
Students’ project from Università Cattolica:
• Project 1: ‘Gallery recovery plan: How Milanese galleries have addressed the COVID emergence’
• Project 2: ‘Producing a docufilm on an artist: the life of Cesare Zavattini’
• Project 3: ‘How can we incorporate art & food to communicate women empowerment in developing economies: the case of the start-up Nampelka’
• Project 4: ‘How to promote private donations for contemporary music production: the case of Milano Musica’
• Project 5: ‘How to integrate visual and performing arts to discuss and address climate change: the case of Galleria Il Vicolo
Students’ project from HSE University
• Project 1: ‘Business models in Arts and Culture’ I.Burkov, K.Selankina
• Project 2: ‘Ecosystem of Cultural Institutions: Comparative Analysis of St. Petersburg and Milan’ A.Adriani, N. Andreev, I. Ilycheva.
• Project 3: ‘The ecosystem of bloggers in Arts and Culture’ N.Poroshina
• Project 4: ‘Street art hunting’ P.Shtanko
• Project 5: ‘Management of Museum Visitors Revisit Intention in the Context of COVID 19’ D. Rogozina