In this interview, Guillermo Sosa-Gómez, Associate Researcher at Laboratory for Reputation Management in Education (RepLab) and a member of the Academic Council of the Master's programme "Social Entrepreneurship and Innovation", reflects on the social mission of universities, the role of social entrepreneurship in contemporary higher education, and the importance of international academic cooperation. The conversation also explores the challenges of measuring social impact and the development of joint research initiatives between Russia and Mexico.