Magdalena Gaete, the head of the Project-Based Learning Laboratory for Reputation Management in Education at HSE University-St Petersburg, won the Best Case in Social Entrepreneurship award at the Universiti Teknologi Malaysia (UTM). She presented a study on the transformation of elderly care in Russia, conducted within the framework of the mirror laboratory of HSE University-St Petersburg and UTM. The award was presented to Magdalena Gaete by the Dean of the Azman Hashim International Business School (AHIBS), Professor Dr Rosmini Omar.