Tag "master's programmes "

For more than six months, HSE University-St Petersburg students have been studying the attitude of young people aged from 18 to 24 toward luxury brands. Guided by the lecturers of the Master's programme 'Arts and Culture Management', eight Master's students and three Bachelor's students conducted three large stages of research on the young audience: in-depth interview, survey and experiment. The research resulted in the portrait of the potential luxury brands consumer among the youth. Read more about the research results.

2023 will see the first intake for the Master's programme 'International Business in the Asia-Pacific Region'. We talked to Liudmila Veselova, Academic Supervisor of the programme, about the opportunities available to students of the programme, as well as the reasons why the English language and a mathematical mindset are important for success in studies.

Congratulations to the professors of the St. Petersburg School of Economics and Management, whose courses were highly evaluated by students in the 1st module of the 2022-2023 academic year!

Lecturers from HSE University-St Petersburg and the University of Oregon (US) have designed a course aimed at developing creativity in business activities. Galina Shirokova, Professor at the Department of Management, talks about the course and shares her plans to develop imagination and creative thinking within the St Petersburg School of Economics and Management.

The journal Creativity and Innovation Management has published an article on how collaborations between art institutions, artists and commercial brands influence the consumer experience. The co-authors of the article—Alexandra Berezina, Evgeniya Druzhinina (graduates of the Master's programme 'Arts and Culture Management' at HSE University-St Petersburg), and Elena Zelenskaya (Associate Professor of the Department of Management)—share their impressions of working on the paper.

HSE Orientation Week came to an end. It was organised by the Career Centre and the Alumni Community. Within a week, there were 12 meetings at HSE University-St Petersburg in which 40 alumni of the campus and 350 first-years took part. The alumni shared with the students their experience in career building and discussed the issues of employment. Read about the impressions of the organisers and participants in the article.

In 2022, HSE University-St Petersburg opened three new Bachelor's programmes: 'Media Communications', 'International Bachelor in Business and Economics', 'Digital Platforms and Logistics'. There is one new Master's programme as well: 'Design'. It has been a month since the studies started, so we decided to share the students' impressions of the programmes and tell about the peculiarities of the education at HSE University one more time.

Ekaterina Khozyainova, Aleksandra Zaplatina and Yuliya Shumilova, the second-year master's students of HSE University-St Petersburg, undertook a summer internship at the Moscow office of the Jewellery House Cartier. In the framework of the internship, they prepared and presented to the programme partners a context map which will be used to shape a strategic plan for developing and promoting the company in the luxury industry market in Russia.

HSE University-St Petersburg invites its students and other guests to HSE SPb Day—the brightest holiday of this autumn. Participants will have a chance to meet student organisations of HSE University-St Petersburg, attend a theatre workshop, play a live chess game, listen to the lectures about the youth and enjoy the tracks by DJ Feel, which put everyone in a good mood.