Tag "ideas & experience"

The School of Economics and Management at HSE University pays special attention to international relations, expanding the geography of interaction. Partner universities are interested in joint educational projects and scientific research, and they are also eager to share their experience and knowledge. Thus, the Brazilian university UniCamp (https://unicamp.br/) held a two-hour webinar for students of the educational program "International Bachelors in Business and Economics" on the topic "Artificial Intelligence in Marketing."

As a part of the study project “Development of marketing and PR strategy for the DOC ART GALLERY”, implemented with the participation of students of the Master's Programme “Arts and Culture Management” under the supervision of the Associate Professor of the Management Department Ekaterina Leonidovna Shekova, a series of events was held to promote the DOC ART GALLERY in the art market of St. Petersburg and to increase the gallery attendance.

On May 22, 2025, the St. Petersburg School of Economics and Management at HSE University hosted the first event in a new roundtable series titled “The Future of Finance Today.” The event aimed to strengthen collaboration between the academic community and business leaders in the financial sector.

On April 18, Darina Starshinova, Director of Strategic Marketing at "Lenta," gave a guest lecture for students of the Educational Program "International Bachelor's in Business and Economics". With a decade of experience in FMCG and retail, Darina is a top-notch specialist in identifying customer needs and in the ability to make customers fall in love with brand products. How others do it and how Darina does it – you may read next in our article.

Success stories inspire ambitious goals and actions. When entrepreneurs, businessmen and top managers share their stories, you live their journey with them. Academic Director Natalia Khazieva invited Yuri Kostin, Partner-Franchisee of DODO BRANDS, to give a master class for students of the International Bachelor in Business and Economics program on April 12 and talk about his space development in the company, approaches to team building and employee motivation, as well as what importance psychology and thinking have in a career.

Guest lecture on the topic “Supply chain management and Operational production planning of enterprises" was successfully held as part of the discipline “General Management” at the Higher School of Economics in Saint Petersburg for the 1st-year students of the International Bachelor's Degree in Business and Economics. 

In February and March, the Institute of Continuing Professional Education, the School of Economics and Management, HSE St. Petersburg, and the Hong Kong Polytechnic University Polytechnic University (PolyU) participated in international project the Global Classroom, which aims to conduct joint classes for various universities in online format, which allows them to gain experience in communicating with representatives of different countries, as well as to find out which issues in business and society are currently most relevant for different countries and how they are being resolved.

A meeting with representatives of the Career Development Center at HSE University in St. Petersburg was conducted in March 2025 via mentorship seminars. The session provided valuable insights into the career opportunities available for students and how the university supports professional growth.

On March 17, 2025, HSE University – St. Petersburg hosted the international workshop "AI in Finance". We described how it was held in the article.

The New Stage of the Alexandrinsky Theatre hosted the fifth annual CIBA conference, organised by professors and students of the Master's programme 'Arts and Culture Management' at HSE University-St Petersburg. More than 300 participants, including students, creative experts, entrepreneurs, and representatives of cultural institutions, attended the event.