On April 20, the conference CIBA: Creative Industries. Business. Art took place. It was organised by the Master's students of the programme 'Arts and Culture Management' in cooperation with the New Stage of the Alexandrinsky Theatre. The event was attended by 225 people, and the online broadcast on 'Vkontakte' had more than 230,000 views.
On April 20, the New Stage of the Alexandrinsky Theatre will host CIBA-2023, a conference on creative industries organised by students of the Master's programme 'Arts and Culture Management'. This year's event, which is devoted to the role of art in the corporate environment, marks the third time the conference has been held. Entry to the event is free.
Students of 'International Bachelor’s in Business and Economics' to Analyse Products of Partner-Companies
For two months, first-years will work closely with the programme's partners. Among them are VK, 'Gazprom', 'Sberbank', Tele2, 'Business Solutions and Technologies', 'Technologies of trust', Kept, 'Samolet', Setl City, 'Geropharm', 'Northern Capital Gateway', Alexandrinsky Theatre, Fabergé Museum, 'Bookvoed' and many others. This is the first fieldwork for students. The projects presentation will take place at the end of May.
Already for six months, Ekaterina Khozyainovaа and Elizaveta Chesnokova, 2nd-year students of the Master's programme 'Arts and Culture Management', have been studying in Italy under the double-degree programme with the Catholic University of the Sacred Heart: they immerse themselves in the industry, visit cultural places of Milan (for example, the opera house La Scala), and enjoy the art. Read more about the students' thoughts and impressions in the article.
HSE University St-Petersburg announces a new recruitment of students to the team participating in the CFA Institute Research Challenge 2023 to assess the fair value of a public company.
For more than six months, HSE University-St Petersburg students have been studying the attitude of young people aged from 18 to 24 toward luxury brands. Guided by the lecturers of the Master's programme 'Arts and Culture Management', eight Master's students and three Bachelor's students conducted three large stages of research on the young audience: in-depth interview, survey and experiment. The research resulted in the portrait of the potential luxury brands consumer among the youth. Read more about the research results.
Congratulations to the professors of the St. Petersburg School of Economics and Management, whose courses were highly evaluated by students in the 1st module of the 2022-2023 academic year!
The journal Creativity and Innovation Management has published an article on how collaborations between art institutions, artists and commercial brands influence the consumer experience. The co-authors of the article—Alexandra Berezina, Evgeniya Druzhinina (graduates of the Master's programme 'Arts and Culture Management' at HSE University-St Petersburg), and Elena Zelenskaya (Associate Professor of the Department of Management)—share their impressions of working on the paper.