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Regular version of the site

St.Petersburg School of Economics and Management

Tag "ideas & experience"

Advanced accounting knowledge in HSE SPb from the top professionals from Technologies of Trust

Advanced accounting knowledge in HSE SPb from the top professionals from Technologies of Trust
“Top level of complexity” is what we know about the derivative financial instruments and what our students can now do!

XXVI International Scientific and Practical Conference "Insurance, Education and Science"

XXVI International Scientific and Practical Conference "Insurance, Education and Science"
On October 2 and 3, Nizhny Novgorod hosted a traditional insurance conference at Mininsky University with the participation of the Bank of Russia, the Russian Union of Rectors, JSC SOGAZ, PJSC IC Rosgosstrakh, PJSC SAK ENERGOGARANT, SPAO Ingosstrakh. Its name is the XXVI International Scientific and Practical Conference "Insurance, Education and Science", which emphasizes that the insurance market is not just alive, but also adapts to the changing conditions of the Russian economy. 

Moscow Financial Forum 2025: "The Financial System: Challenges and tasks"

Moscow Financial Forum 2025: "The Financial System: Challenges and tasks"
The Moscow Financial Forum 2025 has become a large-scale platform for discussing key issues of the Russian economy and finance, bringing together representatives of government, business, the scientific community and universities.

HSE University-St Petersburg Master's Student Speaks at the Largest International Conference on Statistics

HSE University-St Petersburg Master's Student Speaks at the Largest International Conference on Statistics
Yury Burchanov, student of the master's programme 'Finance', studies credit risk modeling in modern financial markets. He presented his research at the Royal Statistical Society International Conference.

AI for Marketing – how digital technologies are studied and applied

AI for Marketing – how digital technologies are studied and applied
The School of Economics and Management at HSE University pays special attention to international relations, expanding the geography of interaction. Partner universities are interested in joint educational projects and scientific research, and they are also eager to share their experience and knowledge. Thus, the Brazilian university UniCamp (https://unicamp.br/) held a two-hour webinar for students of the educational program "International Bachelors in Business and Economics" on the topic "Artificial Intelligence in Marketing."

From a public talk with artists to a perfume master class:Thestudy project of the Master's Programme “Arts and Culture Management”

From a public talk with artists to a perfume master class:Thestudy project of the Master's Programme “Arts and Culture Management”
As a part of the study project “Development of marketing and PR strategy for the DOC ART GALLERY”, implemented with the participation of students of the Master's Programme “Arts and Culture Management” under the supervision of the Associate Professor of the Management Department Ekaterina Leonidovna Shekova, a series of events was held to promote the DOC ART GALLERY in the art market of St. Petersburg and to increase the gallery attendance.

Round table ‘Business Education: Finance and Leadership’ : open dialogue between university and business

Round table ‘Business Education: Finance and Leadership’ : open dialogue between university and business
On May 22, 2025, the St. Petersburg School of Economics and Management at HSE University hosted the first event in a new roundtable series titled “The Future of Finance Today.” The event aimed to strengthen collaboration between the academic community and business leaders in the financial sector.

JOBS TO BE DONE methodology: the customer buys not what you are selling

JOBS TO BE DONE methodology: the customer buys not what you are selling
On April 18, Darina Starshinova, Director of Strategic Marketing at "Lenta," gave a guest lecture for students of the Educational Program "International Bachelor's in Business and Economics". With a decade of experience in FMCG and retail, Darina is a top-notch specialist in identifying customer needs and in the ability to make customers fall in love with brand products. How others do it and how Darina does it – you may read next in our article.

DODO´s success insights from first-hand accounts

DODO´s success insights from first-hand accounts
Success stories inspire ambitious goals and actions. When entrepreneurs, businessmen and top managers share their stories, you live their journey with them. Academic Director Natalia Khazieva invited Yuri Kostin, Partner-Franchisee of DODO BRANDS, to give a master class for students of the International Bachelor in Business and Economics program on April 12 and talk about his space development in the company, approaches to team building and employee motivation, as well as what importance psychology and thinking have in a career.

From general to specific: from general management theory to real company cases

From general to specific: from general management theory to real company cases
Guest lecture on the topic “Supply chain management and Operational production planning of enterprises" was successfully held as part of the discipline “General Management” at the Higher School of Economics in Saint Petersburg for the 1st-year students of the International Bachelor's Degree in Business and Economics.