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Regular version of the site

Research seminar ''Data-driven Business Research in Marketing''

2021/2022
Academic Year
ENG
Instruction in English
9
ECTS credits
Course type:
Elective course
When:
2 year, 1, 2 module

Instructor


Shafranskaya, Irina N.

Course Syllabus

Abstract

This module aims at providing students with knowledge, practical skills and experience to conduct both applied and fundamental research with a substantial emphasis on quantitative studies in business. The module aims to enable students to carry out their individual projects as well as contribute to collective research. The Research seminar covers the most relevant issues of a research process that might be valuable for students. The key idea of the course is to provide insights into philosophy and basics of pure academic as well as applied studies in management and economics. The module is designed to provide students with knowledge, skills, positive values and competencies to solve nontrivial problems and creative tasks in the frame of business studies.
Learning Objectives

Learning Objectives

  • to be able to conduct a critical analysis of a relevant literature
  • to know how to design a research: identify a research problem and question, set clear research purpose, put forward hypotheses
  • to choose appropriate research methods, collect and analyze data
  • to obtain an empirical evidence and evaluate critically results
  • to draw conclusions, provide discussion of the research results
Expected Learning Outcomes

Expected Learning Outcomes

  • to be able to conduct a critical analysis of a relevant literature
  • to choose appropriate research methods, collect and analyze data
  • to draw conclusions, provide discussion of the research results
  • to know how to design a research: identify a research problem and question, set clear research purpose, put forward hypotheses.
  • to obtain an empirical evidence and evaluate critically results
Course Contents

Course Contents

  • Introduction to conducting a research. The nature of business and management research
  • Research philosophies and methodological approaches. Research design
  • Research design and research problem. Putting forward hypothesis
  • Research methods and techniques
  • Results interpretation and discussion
  • Applied research in business studies
Assessment Elements

Assessment Elements

  • non-blocking Written assigment
  • non-blocking Case analysis
  • non-blocking Project
Interim Assessment

Interim Assessment

  • 2021/2022 2nd module
    0.24 * Project + 0.36 * Case analysis + 0.4 * Written assigment
Bibliography

Bibliography

Recommended Core Bibliography

  • O’Gorman, K., & MacIntosh, R. (2015). Research Methods for Business and Management : A Guide to Writing Your Dissertation (Vol. Second edition). Oxford, England: Goodfellow Publishers. Retrieved from http://search.ebscohost.com/login.aspx?direct=true&site=eds-live&db=edsebk&AN=2229969

Recommended Additional Bibliography

  • Creswell, J. W., & Mariko Hirose. (2019). Mixed methods and survey research in family medicine and community health. Family Medicine & Community Health, 7(2), 1–6. https://doi.org/10.1136/fmch-2018-000086
  • HU, C.-P., & CHANG, Y.-Y. (2017). John W. Creswell, Research Design: Qualitative, Quantitative, and Mixed Methods Approaches. Retrieved from http://search.ebscohost.com/login.aspx?direct=true&site=eds-live&db=edsbas&AN=edsbas.BCEBF1CE

Authors

  • SHAFRANSKAYA IRINA NIKOLAEVNA