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Intended Learning Outcomes



The key learning outcomes of the first year

  • Demonstrate understanding of the key business management concepts and apply them to real-world scenarios
  • Obtain and process data for cogent managerial decisions
  • Formulate policy recommendations by exploiting outputs of data analysis and its interpretation
  • Be aware of how IT solutions for business can be implemented and effectively employed for digital transformation of business
The key learning outcomes of the second year

Customer Analytics

  • Recognise patterns of consumer behaviour
  • Elaborate data-driven marketing strategies
  • Find optimal solutions for product placement and promotion
  • Be able to organise data collection and storage by means of corporate IT solutions

People Analytics

  • Identify and measure relevant traits of positions and employed people driven from available data
  • Match human resources and appropriate positions and define HR policy for motivation and promotion
  • Be able to organise data collection and storage by means of corporate IT solutions

Research Distinction 

  • Recognise relevant research questions and apply appropriate methods and tools to effectively find solutions
  • Be able to promote research outputs by giving research presentations and elaborating papers