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Intended Learning Outcomes
The key learning outcomes of the first year
Demonstrate understanding of the key business management concepts and apply them to real-world scenarios
Obtain and process data for cogent managerial decisions
Formulate policy recommendations by exploiting outputs of data analysis and its interpretation
Be aware of how IT solutions for business can be implemented and effectively employed for digital transformation of business
The key learning outcomes of the second year
Customer Analytics
Recognise patterns of consumer behaviour
Elaborate data-driven marketing strategies
Find optimal solutions for product placement and promotion
Be able to organise data collection and storage by means of corporate IT solutions
People Analytics
Identify and measure relevant traits of positions and employed people driven from available data
Match human resources and appropriate positions and define HR policy for motivation and promotion
Be able to organise data collection and storage by means of corporate IT solutions
Research Distinction
Recognise relevant research questions and apply appropriate methods and tools to effectively find solutions
Be able to promote research outputs by giving research presentations and elaborating papers
