Delivered at:: Department of Management

Course type:: Elective course

When:: 2 year, 2 module

Instructor

Gasparetto, Thadeu M.

Full Syllabus

Abstract

This course covers the core knowledge on how to efficiently manage sports venues and events. Students will be able to elaborate sport event management plans, evaluating costs, risks and expected impacts from them. Students will be able to develop academic research evaluating previous sport events as well.

Learning Objectives

understand the sport fans by topics as: consumer behavior; market segmentation; sponsorships; the role social media; personalities; branding; sports communication.

Expected Learning Outcomes

Students will be able to develop academic research evaluating previous sport events as well.
Students will be able to elaborate sport event management plans, evaluating costs, risks and expected impacts from them

Course Contents

Introduction to Sports Facilities Management
Risk Management in Sports Events
Match-day Operation
Social and Economic Impact of Sport Events

Assessment Elements

presentations and tasks completed/presented during the seminar
final presentation
attendance of lectures

Interim Assessment

2021/2022 2nd module
0.15 * attendance of lectures + 0.4 * final presentation + 0.45 * presentations and tasks completed/presented during the seminar

Bibliography

Recommended Core Bibliography

Dennis Coates. (2007). Stadiums And Arenas: Economic Development Or Economic Redistribution? Contemporary Economic Policy, 4, 565. https://doi.org/10.1111/j.1465-7287.2007.00073.x
Eric C. Schwarz, Stacey A. Hall, & Simon Shibli. (2020). Sport Facility Operations Management : A Global Perspective: Vol. Third Edition. Routledge.

Recommended Additional Bibliography

Dennis Coates, & Brad R. Humphreys. (2003). Professional sports facilities, franchises and urban economic development.
Preuss, H. (2007). The Conceptualisation and Measurement of Mega Sport Event Legacies. Journal of Sport & Tourism, 12(3/4), 207–228. https://doi.org/10.1080/14775080701736957

Master’s Programme 'Management and Analytics for Business'

Contacts

Qtem

Managing sports events: facilities, operations and economic impact