Managing sports events: facilities, operations and economic impact

2021/2022

Учебный год

ENG

Обучение ведется на английском языке

3

Кредиты

Кто читает:

Департамент менеджмента

Статус:

Курс по выбору

Когда читается:

2-й курс, 2 модуль

Преподаватель

Миранда Гаспаретто Тадеу

Course Syllabus

Abstract

This course covers the core knowledge on how to efficiently manage sports venues and events. Students will be able to elaborate sport event management plans, evaluating costs, risks and expected impacts from them. Students will be able to develop academic research evaluating previous sport events as well.

Learning Objectives

• understand the sport fans by topics as: consumer behavior; market segmentation; sponsorships; the role social media; personalities; branding; sports communication.

Expected Learning Outcomes

• Students will be able to develop academic research evaluating previous sport events as well.
• Students will be able to elaborate sport event management plans, evaluating costs, risks and expected impacts from them

Course Contents

• Introduction to Sports Facilities Management
• Risk Management in Sports Events
• Match-day Operation
• Social and Economic Impact of Sport Events

Assessment Elements

• presentations and tasks completed/presented during the seminar
• final presentation
• attendance of lectures

Interim Assessment

• 2021/2022 2nd module
  0.15 * attendance of lectures + 0.4 * final presentation + 0.45 * presentations and tasks completed/presented during the seminar

Bibliography

Recommended Core Bibliography

• Dennis Coates. (2007). Stadiums And Arenas: Economic Development Or Economic Redistribution? Contemporary Economic Policy, 4, 565. https://doi.org/10.1111/j.1465-7287.2007.00073.x
• Eric C. Schwarz, Stacey A. Hall, & Simon Shibli. (2020). Sport Facility Operations Management : A Global Perspective: Vol. Third Edition. Routledge.

Recommended Additional Bibliography

• Dennis Coates, & Brad R. Humphreys. (2003). Professional sports facilities, franchises and urban economic development.
• Preuss, H. (2007). The Conceptualisation and Measurement of Mega Sport Event Legacies. Journal of Sport & Tourism, 12(3/4), 207–228. https://doi.org/10.1080/14775080701736957

Authors

• GASPARETTO THADEO M