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St.Petersburg School of Economics and Management

Tag "Reporting an event"

Audit on the Master in Finance and TeDo do not miss any mistakes

Audit on the Master in Finance and TeDo do not miss any mistakes
Guests from one of the largest audit and consulting companies of Russia Technologies of Trust (TeDo) held an audit game with the students of Master of finance as part of the audit course. 

Advanced accounting knowledge in HSE SPb from the top professionals from Technologies of Trust

Advanced accounting knowledge in HSE SPb from the top professionals from Technologies of Trust
“Top level of complexity” is what we know about the derivative financial instruments and what our students can now do!

How to Brand a Creative Space: Guest lecture at the Master's Programme "Arts and Culture Management"

How to Brand a Creative Space: Guest lecture at the Master's Programme "Arts and Culture Management"
On October 4, 2025, Daria Kotova, Executive Director of the “Yasnaya Polyana” Space, gave a guest lecture as a part of the course "Creative Place Branding”. Daria described the brand concept, the choice of the name for the space, the target audience of the brand, and the specifics of coworking space promotion in the St. Petersburg market. 

XXVI International Scientific and Practical Conference "Insurance, Education and Science"

XXVI International Scientific and Practical Conference "Insurance, Education and Science"
On October 2 and 3, Nizhny Novgorod hosted a traditional insurance conference at Mininsky University with the participation of the Bank of Russia, the Russian Union of Rectors, JSC SOGAZ, PJSC IC Rosgosstrakh, PJSC SAK ENERGOGARANT, SPAO Ingosstrakh. Its name is the XXVI International Scientific and Practical Conference "Insurance, Education and Science", which emphasizes that the insurance market is not just alive, but also adapts to the changing conditions of the Russian economy. 

AI for Marketing – how digital technologies are studied and applied

AI for Marketing – how digital technologies are studied and applied
The School of Economics and Management at HSE University pays special attention to international relations, expanding the geography of interaction. Partner universities are interested in joint educational projects and scientific research, and they are also eager to share their experience and knowledge. Thus, the Brazilian university UniCamp (https://unicamp.br/) held a two-hour webinar for students of the educational program "International Bachelors in Business and Economics" on the topic "Artificial Intelligence in Marketing."

From a public talk with artists to a perfume master class:Thestudy project of the Master's Programme “Arts and Culture Management”

From a public talk with artists to a perfume master class:Thestudy project of the Master's Programme “Arts and Culture Management”
As a part of the study project “Development of marketing and PR strategy for the DOC ART GALLERY”, implemented with the participation of students of the Master's Programme “Arts and Culture Management” under the supervision of the Associate Professor of the Management Department Ekaterina Leonidovna Shekova, a series of events was held to promote the DOC ART GALLERY in the art market of St. Petersburg and to increase the gallery attendance.

Round table ‘Business Education: Finance and Leadership’ : open dialogue between university and business

Round table ‘Business Education: Finance and Leadership’ : open dialogue between university and business
On May 22, 2025, the St. Petersburg School of Economics and Management at HSE University hosted the first event in a new roundtable series titled “The Future of Finance Today.” The event aimed to strengthen collaboration between the academic community and business leaders in the financial sector.

JOBS TO BE DONE methodology: the customer buys not what you are selling

JOBS TO BE DONE methodology: the customer buys not what you are selling
On April 18, Darina Starshinova, Director of Strategic Marketing at "Lenta," gave a guest lecture for students of the Educational Program "International Bachelor's in Business and Economics". With a decade of experience in FMCG and retail, Darina is a top-notch specialist in identifying customer needs and in the ability to make customers fall in love with brand products. How others do it and how Darina does it – you may read next in our article.

Bank Management in Practice: Guest Lecture by Alexander Vyalkov for International Bachelor’s Students

Bank Management in Practice: Guest Lecture by Alexander Vyalkov for International Bachelor’s Students
On April 18, students of the International Bachelor’s Programme in Business and Economics at HSE University – St. Petersburg had the opportunity to attend a guest lecture by Alexander Vyalkov, Deputy Chairman of the Management Board at Bank Saint Petersburg. The event was held as part of the Finance Theory course and focused on contemporary approaches to bank management.

DODO´s success insights from first-hand accounts

DODO´s success insights from first-hand accounts
Success stories inspire ambitious goals and actions. When entrepreneurs, businessmen and top managers share their stories, you live their journey with them. Academic Director Natalia Khazieva invited Yuri Kostin, Partner-Franchisee of DODO BRANDS, to give a master class for students of the International Bachelor in Business and Economics program on April 12 and talk about his space development in the company, approaches to team building and employee motivation, as well as what importance psychology and thinking have in a career.