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Hello everyone! My name is Niken Tia Sugianto, and I am from Indonesia. From a young age, I have always been fascinated by the power of data and how it can drive business decisions. As industries become increasingly data-driven, the ability to analyze trends, optimize strategies, and make informed decisions has become essential. This passion led me to pursue my Master’s in Management and Analytics for Business at HSE University (2021–2023)—a decision that has been instrumental in shaping my career in people analytics, marketing analytics, business intelligence, and global operations management.

How do organizations successfully navigate change in today’s volatile and uncertain world? This was the central question during an interactive lecture at HSE University’s Master’s in Data Analytics, where students engaged with industry experts fromGazprom Neft – Digital Solutions, the digital innovation arm of Gazprom Neft, one of Russia’s leading oil and gas companies. The company specializes in technological transformation, optimizing business processes, and implementing cutting-edge data-driven strategies, making them the perfect guest speakers for this session.

In the fast-paced world of employee onboarding, ensuring that new hires integrate quickly and effectively is a top priority for companies like ANCOR, a leading consulting and staffing firm. Each year, over 300 employees join the company, and to improve the onboarding experience and increase its success, ANCOR introduced a new initiative: supports provided by experienced colleagues, known as Buddies. To streamline and enhance this process, ANCOR partnered with students from HSE University’s Master’s in Data Analytics for Business and Economics program to create a system that automates the assignment of Buddies and tracks their performance.

Each year, hundreds of students from all over the world decide to pursue knowledge at HSE University- St Petersburg. This journey is filled with excitement, hopes, and discoveries: from choosing a programme, submitting documents, attending interviews, and passing entrance exams to receiving that coveted acceptance letter and finally arriving in Russia.

And once they take those first steps in a new country, an entire world of opportunities opens up, far beyond classrooms and lecture halls. Extracurricular life becomes an integral part of students’ experience, allowing them to delve deeper into the culture of the host country, make new friends, and uncover their talents. This article takes a closer look at all of these extracurricular activities.

Below, a People analytics track alumna, who earned her diploma in 2021, shares her accomplishments.

As the new academic year kicks off at HSE University in Saint Petersburg, local student Andrei Kustyshev is stepping up to help international students navigate their new environment. To foster connections among the first-year students in the Master of Data Analytics for Business and Economics program, a weekend tour is organized to introduce newcomers to the city’s iconic landmarks while enhancing the bond between classmates.

One life is too short to get to know HSE University-St Petersburg thoroughly. But to get acquainted with it well, one HSE SPB Day will be enough. On September 13, we invite the first-years and everyone interested to 'Sevkabel Port' for a kaleidoscope of pleasant emotions and impressions. We will show you how eventful and interesting university years will be and introduce you to the professors, business partners and other active students. Find out what other surprises we have prepared in the article.