Applied Strategic Management
- Understand how to apply Corporation Value Chain
- Be able to use professional tools for making business research
- Learn how to apply MECE (Mutually Exclusive and Collectively Exhaustive) issue tree for business decisions
- Develop skills to take effective business decisions by considering multiple perspectives
- Be able to do basic research on the company's business model, strategy and reporting through annual reports and the press releases
- Be able to find its Value Chain in investor presentations and by own research
- Understand its products, answer the questions what is the market size, what is the customer value
- Learn how to find the Money from Products in the Value Chain
- Know how to find in Strategy presentations and earnings call minutes the Company’s competitive advantages
- Learn how to apply research methods for business purposes, viz.: o to calculate TCO (Total Cost of Ownership) o to implement Continuous Improvement model o to apply Export & Import Parity Pricing o to consider on a Corporation Value Chain o to organize decision -making process on investments o to analyze life time value of a customer in Marketing o to get acquainted with factor analysis in Finance
- Understand how companies prepare forecasts and plans
- Evaluate return and risk in particular companies
- Be able to create a one-pager write-up summary on any one of the analyzed companies with the value chain map
- To know how to search the information to answer the questions
- What is happening to the vertical integration of the company? Before, now and then
- How wide is the range of the company’s products and why?
- Who are its customers? How are they changing?
- Where are its money? What products or segments generate profits?
- And finally, identify how the company beats competitors.
- Corporation Value Chain, its structure. Methods of applied research and Cases accordingly
- MECE (Mutually Exclusive and Collectively Exhaustive) Issue Tree o Purchasing: Category Management, TCO (Total Cost of Ownership) o Tender Process
- Operations: Production Planning, Maintenance Management, Ongoing Improvement
- Sales: Pricing Decisions, Volumes Delivery, Product PnLs
- Strategy: Value Chain, Alternatives, Prioritization
- Investments: Valuation, Capex Planning, Capital Structure
- Marketing: Market Sizing, Channel Selection, Conversion Funnel
- Finance: Reporting, Analysis, Value Management
- HR & Career: Selection, Talent Management, EVP (Employee Value Proposition),Career Choices
- Step 1. General overview. Highlighting business blocks and value chain.The output of this step is a block diagram of the top-level company business. Limits of horizontal diversification and vertical integration.
- Step 2. Clarification of the value chainAt the exit, you already understand how the company works and what drivers it depends on
- Step 3. Getting the client's perspective.The output is a comparison of the product map and their strengths / weaknesses against competitors.
- Step 4. The actual reportingThe result is a reading of the statements already with an understanding of how the company works.
- Step 5. Search for a competitive advantageAt the exit, getting a synthesis in the mind, when the business model and strategy formed into a picture, which is strengthened by financial analysis and then compared with competitors
- Interim assessment (2 module)0.25 * Exam (Final Test) + 0.25 * Homework + 0.25 * In-class Participation + 0.25 * Midterm Test
- Interim assessment (3 module)0.25 * Exam (Final Test) + 0.25 * Homework + 0.25 * In-class Participation + 0.25 * Midterm Test
- Andrew S. Grove. (2015). High Output Management. Vintage.
- Osterwalder, A., Clark, T., & Pigneur, Y. (2010). Business Model Generation : A Handbook for Visionaries, Game Changers, and Challengers. Hoboken, NJ: Wiley. Retrieved from http://search.ebscohost.com/login.aspx?direct=true&site=eds-live&db=edsebk&AN=335366
- Angela Duckworth. (2016). Grit : The Power of Passion and Perseverance. Scribner.
- Colvin, G. (2011). Talent Is Overrated : What REALLY Separates World Class Performers From Everybody Else. Nicholas Brealey Publishing.
- Daniel Goleman. (2006). Emotional Intelligence : Why It Can Matter More Than IQ: Vol. 10th anniversary ed. Bantam.
- Nassim Nicholas Taleb. (2018). Skin in the Game : Hidden Asymmetries in Daily Life: Vol. First edition. Random House.