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Academic Supervisor

Zelenskaya, Elena

Manager

Leshchinskaia, Elena

Study Office

Contacts

Address:

3 Kantemirovskaya Ulitsa, Office 4013
St. Petersburg, 194100, Russia

Phone

+7 (812) 644-59-11 ext. 61525

Double Degree Track

Strategic Partner of the Programme

Эрмитаж — Википедия

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Delivered at:: Department of Management

Course type:: Elective course

When:: 2 year, 2 module

Instructor

Shekova, E.

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Abstract

This course covers the theoretical aspects of place marketing and management and how it could be applied in practice. The special attention is paid to practical issues of place branding. During the course students will learn how to establish and promote a place brand at different levels.

Master’s Programme 'Arts and Culture Management'