Regular version of the site

Academic Supervisor

Zelenskaya, Elena

Manager

Leshchinskaia, Elena

Study Office

Contacts

Address:

3 Kantemirovskaya Ulitsa, Office 4013
St. Petersburg, 194100, Russia

Phone

+7 (812) 644-59-11 ext. 61525

Double Degree Track

Strategic Partner of the Programme

Эрмитаж — Википедия

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Delivered at:: Department of Management

Course type:: Elective course

When:: 2 year, 2 module

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Abstract

The course focuses on the relationship between art and business. The aim of the course is to provide students with knowledge about the mechanisms of work of organizations in the field of luxury, to provide tools for analyzing the market position of such companies, evaluating competitors, and developing strategic development plans. The course is largely based on the case of the Cartier jewelry house. The company operates in a global market, has a significant network of partnerships, and is one of the most successful companies operating in the luxury sector. These facts make this case indicative of how luxury companies operate.

Master’s Programme 'Arts and Culture Management'

Contacts

Double Degree Track

Strategic Partner of the Programme

Aesthetics of the Luxury Business

Course Syllabus

Abstract