Aesthetics of the Luxury Business

2025/2026

Учебный год

ENG

Обучение ведется на английском языке

Кто читает:

Департамент менеджмента

Статус:

Курс по выбору

Когда читается:

2-й курс, 2 модуль

Course Syllabus

Abstract

The course focuses on the relationship between art and business. The aim of the course is to provide students with knowledge about the mechanisms of work of organizations in the field of luxury, to provide tools for analyzing the market position of such companies, evaluating competitors, and developing strategic development plans. The course is largely based on the case of the Cartier jewelry house. The company operates in a global market, has a significant network of partnerships, and is one of the most successful companies operating in the luxury sector. These facts make this case indicative of how luxury companies operate.