Regular version of the site

Academic Supervisor

Zelenskaya, Elena

Manager

Leshchinskaia, Elena

Study Office

Contacts

Address:

3 Kantemirovskaya Ulitsa, Office 4013
St. Petersburg, 194100, Russia

Phone

+7 (812) 644-59-11 ext. 61525

Double Degree Track

Strategic Partner of the Programme

Эрмитаж — Википедия

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Delivered at:: Department of Management

Course type:: Elective course

When:: 2 year, 2 module

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Abstract

The purpose of the course is to give a systematic view of the luxury market: its functioning, existing marketing models of positioning and promotion. Given the focus of the master’s studies, the focus is on niches related to private collecting, endowment funds, partnership integration programs, art; fashion and luxury collaborations in creative businesses, including tourism. Despite focusing primarily on the luxury industry, attention is also paid to the market for unique manual labor and the creation of masterpieces (“one of a kind”).

Master’s Programme 'Arts and Culture Management'

Contacts

Double Degree Track

Strategic Partner of the Programme

Luxury Marketing

Course Syllabus

Abstract