Luxury Marketing

2025/2026

Учебный год

ENG

Обучение ведется на английском языке

Кто читает:

Департамент менеджмента

Статус:

Курс по выбору

Когда читается:

2-й курс, 2 модуль

Course Syllabus

Abstract

The purpose of the course is to give a systematic view of the luxury market: its functioning, existing marketing models of positioning and promotion. Given the focus of the master’s studies, the focus is on niches related to private collecting, endowment funds, partnership integration programs, art; fashion and luxury collaborations in creative businesses, including tourism. Despite focusing primarily on the luxury industry, attention is also paid to the market for unique manual labor and the creation of masterpieces (“one of a kind”).