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Master’s Programme 'Arts and Culture Management'
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HSE Campus in St. Petersburg

Master’s Programme 'Arts and Culture Management'

International Admissions
Academic Supervisor
Zelenskaya, Elena
Manager
Leshchinskaia, Elena
Study Office
Contacts

Address:

3 Kantemirovskaya Ulitsa, Office 4013
St. Petersburg, 194100, Russia

Phone

+7 (812) 644-59-11 ext. 61525 

Double Degree Track

Strategic Partner of the Programme

Эрмитаж — Википедия

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Creative and Digital economy

2024/2025
Academic Year
ENG
Instruction in English
3
ECTS credits
Delivered at:
Department of Management
Course type:
Compulsory course
When:
1 year, 1 module

Instructor


Matetskaya, Marina V.

Course Syllabus

Full SyllabusAsk Question

Abstract

Within the framework of this course, students will study the following sections: Creativity as a component of human activity; Creativity and economics; Intellectual property as an object of economic relations; Creative economy as a socio-economic phenomenon; Self-realization in a creative economy, etc.
Learning Objectives

Learning Objectives

  • - to understand the basic business models in creative and digital environment. To use project approach and business logic to creative ideas
  • - tp know the main concepts of creative and digital economy. To understand the specifics of creative assets and labor
  • - to conduct market research for new creative and digital projects
Expected Learning Outcomes

Expected Learning Outcomes

  • - to know the concepts of creative and digital economy, - to understand the reasons and circumstances of creative and digital transformation of the economy - to know the main trends in the development of industries.
  • - to know how to apply project management logic and technics to digital creative projects - to know how to conduct market analysis
  • - умеет выявлять основные тренды и риски развития цифровых проектов - знает особенности законодательства в креативной и цифровой экономике
Course Contents

Course Contents

  • Introduction. Theory and practice of creative and digital economies
  • Management in digital creative industries.
  • Innovations in digital economics
Assessment Elements

Assessment Elements

  • non-blocking Homework
  • non-blocking Seminar work
  • non-blocking Exam test
  • non-blocking Attendance in class
Interim Assessment

Interim Assessment

  • 2024/2025 1st module
    0.4 * Homework + 0.1 * Attendance in class + 0.2 * Exam test + 0.3 * Seminar work
Bibliography

Bibliography

Recommended Core Bibliography

  • Agency : starting a creative firm in the age of digital marketing, Webb, R., 2015
  • Collaborative translation : from the Renaissance to the digital age, , 2017
  • Community without community in digital culture, Gere, C., 2012
  • Creative project management : innovative project options to solve problems on time and under budget, Dobson, M. S., 2010
  • Entrepreneurship and creative economy : process, practice and policy, , 2011
  • Experiencing project management : projects, challenges and lessons learned, , 2010
  • Handbook on the digital creative economy, , 2013
  • Ratilainen, S. (2018). Digital media and cultural institutions in Russia: online magazines as aggregates of cultural services. Cultural Studies, 32(5), 800–824. https://doi.org/10.1080/09502386.2018.1429003
  • Rocamora, A. (2017). Mediatization and Digital Media in the Field of Fashion. Fashion Theory: The Journal of Dress, Body & Culture, 21(5), 505–522. https://doi.org/10.1080/1362704X.2016.1173349
  • Виниченко, М. В., Проблемы поколения Z в современной истории: цифровизация, пандемия, искусственный интеллект : монография / М. В. Виниченко, С. А. Макушкин. — Москва : Русайнс, 2023. — 148 с. — ISBN 978-5-466-03115-7. — URL: https://book.ru/book/949687 (дата обращения: 27.08.2024). — Текст : электронный.
  • Современные проблемы управления новой экономики: цифровизация, пандемия, шоки : монография / под редакцией Т. Ю. Ивановой. — Ульяновск : УлГУ, 2021. — 329 с. — ISBN 978-5-88866-854-2. — Текст : электронный // Лань : электронно-библиотечная система. — URL: https://e.lanbook.com/book/314396 (дата обращения: 00.00.0000). — Режим доступа: для авториз. пользователей.
  • Современный маркетинг: экосистемные подходы, цифровизация и перспективы развития : монография / ; под общ. ред. В. В. Никишкина, Коллектив авторов. — Москва : Русайнс, 2023. — 416 с. — ISBN 978-5-466-03978-8. — URL: https://book.ru/book/950732 (дата обращения: 27.08.2024). — Текст : электронный.
  • Цифровизация : практические рекомендации по переводу бизнеса на цифровые технологии, , 2019
  • Цифровизация мировой экономики как фактор перехода к новому технологическому укладу: вызовы и воз... : автореф. дис. ... канд. экон. наук : 08.00.14, Пшеничный, В. М., 2022

Recommended Additional Bibliography

  • A framework for linking projects and project management methods, Dale, T., 2008

Authors

  • Matetskaia Marina Vladimirovna
HSE Campus in St. Petersburg → Master's programmes → St Petersburg School of Economics and Management → Master’s Programme in Arts and Culture Management → Courses → Creative and Digital economy, 2024/25 Academic year
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