Social Psychology for Marketers in Arts and Culture

2022/2023

Academic Year

ENG

Instruction in English

3

ECTS credits

Delivered at:

Department of Management

Course type:

Elective course

When:

2 year, 1 module

Course Syllabus

Abstract

The course «Social Psychology for Marketers in Arts and Culture» is focused on introducing students to fundamental concepts, basic terms, phenomena, theories and experiments of social psychology in the field of marketing. We will consider the causes of human behavior in a given situation; understand how people analyze and perceive information about themselves and others; when they experience positive and negative emotions for each other; under what conditions they behave cooperatively and competitively, help and cause damage. As part of this course, students will learn to use the theoretical concepts of social psychology in marketing and will also develop social responsibility skills in business and the scientific community.

Learning Objectives

• The aim of the course is to provide students with an understanding of visitor behavior in art and culture. The course covers a wide range of topics in social psychology from both a theoretical and an applied point of view. The course will focus on issues of classical social psychology such as interpersonal perception and communication, cultural differences, interpersonal and intergroup influences.

Expected Learning Outcomes

• Know and ready to use effective communication strategies on interpersonal and group levels.
• Apply social psychology theories to understand different social problems on group, organization and society level
• Apply social psychology theories to understand different social problems on group, organization and society level.
• Explain specific theories of social psychology and use them to interpret and predict behavior in specific social situations.
• Know basic principles of social psychological interventions
• Know the system of forming emotions, and the factors influencing the emotions of people

Course Contents

• Introduction to the state of the art of social psychology
• Methodological foundations of psychology.
• Emotions
• Groups and group performance
• Self and self-presentation
• Communication

Assessment Elements

• Quiz
• Exam

Interim Assessment

• 2022/2023 1st module
  0.5 * Quiz + 0.5 * Exam

Bibliography

Recommended Core Bibliography

• Hogg, M. A., & Vaughan, G. M. (2014). Social Psychology : UEL (Vol. 7th edition). Harlow, England: Pearson. Retrieved from http://search.ebscohost.com/login.aspx?direct=true&site=eds-live&db=edsebk&AN=1418528
• Social psychology, Myers, D.G., 2017
• Wendy Stainton Rogers. (2011). Social Psychology: Vol. 2nd ed. Open University Press.

Recommended Additional Bibliography

• Shelley McKeown, Reeshma Haji, & Neil Ferguson. (2016). Understanding Peace and Conflict Through Social Identity Theory : Contemporary Global Perspectives. Springer.