Creative and Digital economy

2025/2026

Academic Year

ENG

Instruction in English

Delivered at:

Department of Management

Course type:

Compulsory course

When:

1 year, 1 module

Instructor

Matetskaya, Marina V.

Course Syllabus

Abstract

Within the framework of this course, students will study the following sections: Creativity as a component of human activity; Creativity and economics; Intellectual property as an object of economic relations; Creative economy as a socio-economic phenomenon; Self-realization in a creative economy, etc.

Learning Objectives

• - to understand the basic business models in creative and digital environment. To use project approach and business logic to creative ideas
• - tp know the main concepts of creative and digital economy. To understand the specifics of creative assets and labor
• - to conduct market research for new creative and digital projects

Expected Learning Outcomes

• - to know the concepts of creative and digital economy, - to understand the reasons and circumstances of creative and digital transformation of the economy - to know the main trends in the development of industries.
• - to know how to apply project management logic and technics to digital creative projects - to know how to conduct market analysis
• - identify the main trends and risks in the development of digital projects
• - knows the specifics of legislation in the creative and digital economy, legal database in Russian context and internationally

Course Contents

• Introduction. Theory and practice of creative and digital economies
• Management in digital creative industries.
• Innovations in digital economics

Assessment Elements

• Homework
  student are offered to choose on of the topic for team work: - start-up idea for the creative project; - marketing (digital or complex) strategy for the creative project; - idea of a platform-type project for creative industries. Students are combined in groups of 4-6 people to discuss the idea of the project (entrepreneurial or social one). The results of the group work are presented on the seminar and are discussed in class. The structure of the presentation consist of: - market research, - product design; - target audience analysis; - potential risks.
• Seminar work
• Exam test

Interim Assessment

• 2025/2026 1st module
  0.3 * Exam test + 0.4 * Homework + 0.3 * Seminar work

Bibliography

Recommended Core Bibliography

• Agency : starting a creative firm in the age of digital marketing, Webb, R., 2015
• Collaborative translation : from the Renaissance to the digital age, , 2017
• Community without community in digital culture, Gere, C., 2012
• Creative project management : innovative project options to solve problems on time and under budget, Dobson, M. S., 2010
• Entrepreneurship and creative economy : process, practice and policy, , 2011
• Experiencing project management : projects, challenges and lessons learned, , 2010
• Handbook on the digital creative economy, , 2013
• Ratilainen, S. (2018). Digital media and cultural institutions in Russia: online magazines as aggregates of cultural services. Cultural Studies, 32(5), 800–824. https://doi.org/10.1080/09502386.2018.1429003
• Rocamora, A. (2017). Mediatization and Digital Media in the Field of Fashion. Fashion Theory: The Journal of Dress, Body & Culture, 21(5), 505–522. https://doi.org/10.1080/1362704X.2016.1173349

Recommended Additional Bibliography

• A framework for linking projects and project management methods, Dale, T., 2008

Authors

• Миронова Алена Геннадьевна
• Matetskaia Marina Vladimirovna