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Regular version of the site

Creative Place Branding

2025/2026
Academic Year
ENG
Instruction in English
Course type:
Compulsory course
When:
2 year, 1 module

Instructor


Shekova, E.

Course Syllabus

Abstract

This course covers the theoretical aspects of creative place marketing and management and how it could be applied in practice. The special attention is paid to practical issues of creative place branding. During the course students will learn how to establish and promote a creative place brand at different levels.