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Academic Supervisor

Matetskaya, Marina V.

Manager

Leshchinskaia, Elena

Study Office

Contacts

Address:

3 Kantemirovskaya Ulitsa, Office 4013
St. Petersburg, 194100, Russia

Phone

+7 (812) 644-59-11 ext. 61525

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Delivered at:: Department of Management

Course type:: Elective course

When:: 1 year, 2 module

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Abstract

This course provides students with a comprehensive understanding of digital marketing strategies in China, focusing specifically on social media marketing (SMM). The curriculum covers the unique characteristics of China’s digital ecosystem, the dominant social media platforms such as WeChat, Weibo, Douyin (TikTok), and Xiaohongshu (Little Red Book), and explores how these platforms are utilized for brand promotion, engagement, and monetization. The course combines theoretical learning with practical applications, preparing students to create a basic SMM strategy tailored to the Chinese market and equipping them with the skills to navigate the complexities of this fast-evolving landscape.

Master’s Programme 'International Business in the Asia-Pacific Region'

Contacts

SMM Marketing in China

Course Syllabus

Abstract