SMM Marketing in China

2025/2026

Учебный год

ENG

Обучение ведется на английском языке

3

Кредиты

Кто читает:

Департамент менеджмента

Статус:

Курс по выбору

Когда читается:

1-й курс, 2 модуль

Course Syllabus

Abstract

This course provides students with a comprehensive understanding of digital marketing strategies in China, focusing specifically on social media marketing (SMM). The curriculum covers the unique characteristics of China’s digital ecosystem, the dominant social media platforms such as WeChat, Weibo, Douyin (TikTok), and Xiaohongshu (Little Red Book), and explores how these platforms are utilized for brand promotion, engagement, and monetization. The course combines theoretical learning with practical applications, preparing students to create a basic SMM strategy tailored to the Chinese market and equipping them with the skills to navigate the complexities of this fast-evolving landscape.