Research Seminar "The Market Research: Sociological and Marketing Approach"

2022/2023

Academic Year

ENG

Instruction in English

4

ECTS credits

Delivered at:

Department of Sociology

Course type:

Elective course

When:

3 year, 1-4 module

Instructors

Epanova, Yulia

Krupets, Yana

Maiboroda, Alina

Sablina, Anastasia

Course Syllabus

Abstract

The research seminar will analyze the market from two perspectives: sociological and UX. Students will discuss current areas market research, including economic sociological tradition and UX. Students will learn about current qualitative and quantitative UX research methods (usability testing, card sorting, interview, focus group, expert review and others). As the practical project students will conduct their own UX research project. The structure will be following: Module 1. (sociological) Academic reading basics Module 2. (UX) Methods of research and practice Module 3. (sociological) Development of the students’ research proposals Module 4 (for 2nd and 3d year students) (UX): practical research projects The course consists of tutorials (30 hours). The tutorials include Mini-lectures/discussions and practical tasks

Learning Objectives

• Research Seminar is aimed at discussing the methodology of market research from sociological and UX research perspectives. Students will also learn how to write and read academic papers.

Expected Learning Outcomes

• Able to read and to analyze academic texts
• Able to study business and economy with sociological methods
• Able to conduct UX research project
• Know and able to use UX research methods

Course Contents

• Market in Economic Sociology: academic reading and the basics of student scientific work
• Methods of applied research (UX research)
• Student’s academic work
• Project: implementations of research skills

Assessment Elements

• Assignment 1. Academic reading
• Assignment 2. Presentation of UX method
• Assingment 3. Research Proposal
• Assignment 4. UX research project

Interim Assessment

• 2022/2023 4th module
  0.25 * Assingment 3. Research Proposal + 0.25 * Assignment 1. Academic reading + 0.25 * Assignment 4. UX research project + 0.25 * Assignment 2. Presentation of UX method
• 2023/2024 3rd module
  -

Bibliography

Recommended Core Bibliography

• Aspers, P., & Dodd, N. (2015). Re-Imagining Economic Sociology. Oxford: OUP Oxford. Retrieved from http://search.ebscohost.com/login.aspx?direct=true&site=eds-live&db=edsebk&AN=1200997

Recommended Additional Bibliography

• Kuniavsky, M., Goodman, E., & Moed, A. (2012). Observing the User Experience : A Practitioner’s Guide to User Research (Vol. 2nd ed). Burlington: Morgan Kaufmann. Retrieved from http://search.ebscohost.com/login.aspx?direct=true&site=eds-live&db=edsebk&AN=472263
• Portes, A. (2010). Economic Sociology : A Systematic Inquiry. Princeton, N.J.: Princeton University Press. Retrieved from http://search.ebscohost.com/login.aspx?direct=true&site=eds-live&db=edsebk&AN=329852
• Tittenbrun, J. (2011). Economy in Society : Economic Sociology Revisited. Newcastle upon Tyne: Cambridge Scholars Publishing. Retrieved from http://search.ebscohost.com/login.aspx?direct=true&site=eds-live&db=edsebk&AN=524366

Authors

• KRUPETS YANA NIKOLAEVNA
• MAYBORODA ALINA VLADIMIROVNA