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Бакалаврская программа «Социология и социальная информатика»

Research Seminar "The market research: sociological and marketing approach”

2022/2023
Учебный год
ENG
Обучение ведется на английском языке
4
Кредиты
Статус:
Курс по выбору
Когда читается:
3-й курс, 1-4 модуль

Course Syllabus

Abstract

In this specialization, we will discuss the external environment of organizations – the rules, practices and specificities of different markets in Russia and abroad. Students will learn about current areas of qualitative and quantitative research of the markets, including target audience studying, mystery shopping, consumers’ survey, customer’s journey map (CJM). As the practical project students will choose the firm and use the method of CJM creating the maps for the organization. The curators: Yana Krupets – associate professor, deputy director of the Centre for youth studies https://www.hse.ru/org/persons/37040471 Anna Savinova – market researcher https://www.hse.ru/data/2021/04/14/1368512940/CV_%D0%A1%D0%B0%D0%B2%D0%B8%D0%BD%D0%BE%D0%B2%D0%B0%20%D0%90%D0%9D.pdf Both specializations will be following the same course structure: Module 1. Academic reading Module 2. Methods of research and practice Module 3. Development of the students’ research proposals Module 4 (for 2nd and 3d year students): practical research projects The course consists of tutorials (30 hours). The tutorials include Mini-lectures/discussions and practical tasks