On October 4, 2025, Daria Kotova, Executive Director of the “Yasnaya Polyana” Space, gave a guest lecture as a part of the course "Creative Place Branding”. Daria described the brand concept, the choice of the name for the space, the target audience of the brand, and the specifics of coworking space promotion in the St. Petersburg market.
As a part of the study project “Development of marketing and PR strategy for the DOC ART GALLERY”, implemented with the participation of students of the Master's Programme “Arts and Culture Management” under the supervision of the Associate Professor of the Management Department Ekaterina Leonidovna Shekova, a series of events was held to promote the DOC ART GALLERY in the art market of St. Petersburg and to increase the gallery attendance.
