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CIBA-2022: New Stage of the Alexandrinsky Theatre, Aesthetic Intelligence, and Top Industry Speakers

On March 5, the New Stage of the Alexandrinsky Theatre will host the 'CIBA: Creative Industries. Business. Art' for the second time. This art event was created by students of the master's programme 'Arts and Culture Management'. The event will bring together prominent speakers (and one secret guest!) from the art industry, who will focus on the topic of aesthetic intelligence. The event has already been included in the Alexandrinsky Theatre’s repertoire and has been ranked among the top 5 events according to the Theatre.

CIBA-2022: New Stage of the Alexandrinsky Theatre, Aesthetic Intelligence, and Top Industry Speakers

Photo from Yulia Trabskaya’s personal archive

'CIBA: Creative industries. Business. Art' is an annual event held in the format of a creative platform, which includes educational events and discussions of the current topics in the field of creative business. The first event was organised in 2021 by students of the Arts and Culture Management Master’s programme in collaboration with the New Stage of the Alexandrinsky Theatre. 

In 2022, the 'CIBA: Creative Industries. Business. Art' event was once again created entirely by students of the 'Arts and Culture Management' programme as part of their project activities. The organisation of the event is carried out under the supervision of specialists from the Alexandrinsky Theatre and the teaching staff of the 'Arts and Culture Management' master's programme. Being highly ranked among the visitors, this art project has maintained its leading position in terms of the number of applications received during two years.

At CIBA-2022, top invited speakers from creative industries will share their views on the concept of aesthetic intelligence as an integral part of the life of a modern person. There will be five sessions dedicated to this concept. The speakers will discuss the monetization of aesthetics, its role in cinematography, innovations in the creative industries, and at the end of the event, there will be a special interview with a secret speaker. At the foyer of the New Stage of the Alexandrinsky Theatre guests will be welcomed by an interactive zone dedicated to the five basic senses: touch, sight, hearing, smell and taste.

Among this year's speakers will be Alexander Malich, General Producer of the New Stage of the Alexandrinsky Theatre, Anna Yalova, Deputy Director for Development of the Manege Central Exhibition Hall, Sofia Grigorieva, Deputy Director of the Faberge Museum, Yekaterina Tolstaya, the founder of the Ekaterina Tolstaya Jewellery brand, Semyon Aleksandrovsky, director and creator of the Pop-Up Theatre, as well as a creative director of the brand IANIS CHAMALIDI Janis Chamalidi.

Last year, the CIBA event also brought together a lot of interactive activities and prominent speakers. The audience had a chance to take part in creative master classes at the CIBA Hall, as well as attend lectures and round tables held by well-known speakers from St. Petersburg. Ilya Bortnyuk, the founder of the Stereoleto Music Festival and the Morse Club, Alexei Onatsko, curator of the Sevcable Port, Vlad Slav TikTok blogger, Anastasia Kuryokhin, director of the Kuryokhin Center for Contemporary Art, and many others performed on the New Stage of the Alexandrinsky Theatre. The online broadcast of the event was seen by over seventy thousand people, and later it was mentioned in the major St. Petersburg-based media outlets — Sobaka and The Village online magazines.

Participation in the CIBA-2022 event – even as a listener – gives additional points for admission to the Master's programme in the 'Arts and Culture Management' programme.

Yulia Trabskaya, Academic Supervisor of the Master’s programme 'Arts and Culture Management'

I am incredibly proud of our students who each year create this event on the stage of the oldest theatre in St. Petersburg! This comes along with great responsibility, of course, but also gives an invaluable experience, unique competencies and just an exceptionally interesting and inspiring opportunity to take a look under art event organisation. Masters students create a concept, invite speakers, design, construct and fill the website with informative content, as well as conduct a promotion campaign. It is very important that our students get an understanding of how to organise events of this scale in practice.

It is hard work but we do not forget to enjoy each moment of the event preparation! Together with students, we get a chance to go behind the scenes, negotiate with speakers and look for sponsors. We are very grateful to our colleagues from the Alexandrinsky Theatre for such successful cooperation.

Elena Zelenskaya, Associate Professor of the Department of Management

This year we have set a new challenge for ourselves – to make an event with a paid entrance. We believe that CIBA has undeniable value for our target audience, which lies in the unique and fresh theme of the event, strong speakers from business and the art industry, and the opportunity to get a sensory experience in the so-called 'zone of five senses'. We hope that we will be able to broadcast this value and attract a larger audience.

Aleksey Gorgadze, Senior Lecturer, Department of Management

In order for the creative residency to go on without a hitch, we divided our students into three groups, each of which performs its own tasks. Thus, part of the students develops the event’s agenda and are in charge of inviting speakers, another group is engaged in the search and communication with partners, and the third group works on marketing.

Ksenia Gulyaeva, first-year student, Master’s programme 'Arts and Culture Management'

It was the first time I participated in such an important project. I looked for a way to get hands-on knowledge of event management, and this project allowed me to do this. I am especially glad I had a chance to work hand in hand with such creative people!

Ekaterina Alekseeva, first-year student, Master’s programme 'Arts and Culture Management'

Promoting such an event as the CIBA is an exciting and creative process! I wanted to take part in the organisation of a creative residency in order to develop my skills in marketing and gain experience working with the top specialists of the Alexandrinsky Theatre. I am very glad that HSE gave me this opportunity!

Find out more information on the event and register on its official webpage