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Regular version of the site

Entrepreneurship and Business in East Asia

Academic Year
Instruction in English
ECTS credits
Course type:
Compulsory course
1 year, 1, 2 module


Maslov, Aleksey A.

Course Syllabus


This course is designed to introduce the fundamentals of business culture, entrepreneurship, investing, management, and running a business in Asia. This course focuses on China, Japan, Korea South, and South East Asia, and is divided into several parts. The Part 1 includes classes on China (sessions 2-11) and Singapore and Hong Kong (sessions 12-13), Part 2 (sessions 15-18) focuses on Korea and Japan, Part 3 (sessions 19-23) – on South (mainly India) and South East Asia including, Brunei, Cambodia, Indonesia, Laos, Malaysia, Myanmar, Philippines, Singapore, Thailand, Vietnam. The most important part of this course concentrates on the modern trends and nature of business and entrepreneurship in China. In the second part, we will also look to South Asia (mainly India and its neighbors) and South Asian countries (ASEAN region, mainly Malaysia, Indonesia, Vietnam, Singapore, Burma) to compare the national business cultures and to find most effective ways for investments and sustainable business. As a disclaimer, I want to stress that we won’t focus on the macroeconomic problems of the region. So say we won’t discuss the economy as a whole, general structure of the regional economics, its structure, behavior, and economic stability. The course is focused on the main trends of doing business in China, SA and SEA from two perspectives: business environment taking into account the political, legislative, economic, sociodemographic and cultural environment issues, and internal companies’ environment, considering differences in national culture and its management implications This course is designed to introduce the fundamentals of economics and business culture, investing, management, entrepreneurship, and running a business in Asia. This course also concentrates on national identity in China, SA, and SEA, misunderstanding in conducting business in China, Japan, etc. We will also discuss sociopolitical risks and risk- management, decision making in China and Russia, economic factors that affect the costs of doing business in this region; market entry considerations, bookkeeping and audit, taxation, mergers & acquisitions, due diligence, human resource and staff recruitment process, employing foreign nationals in China, SA and SEA, strategies for repatriating profit from China, using trade zones and double-tax agreements, supply chain strategies. In this course, we provide students with a clear understanding of the current business trends related to trade, management and business in China, SA and SEA, as well as explaining how to set up your business in this region. We also attempt to give perspective on what will be Asia countries’ place global economics and look at some of the country’s key import and export regulations. Within the classes, we discuss a range of different topics that affect doing business in China, SA and SEA Asia, including investment models, intellectual property considerations, key taxes applicable for foreign companies, and various types of employment contracts. Topics will also include business culture, protocol, and business customs, traditions, dress, gifts, formal and informal communication, emotional dimension of business behavior in China, Japan, Korea, India, Vietnam and others ; psychological estimation of Asian and European partners, market potential and hot industries; its culture and people; current obstacles and opportunities in logistics; the historical and current problems faced by the economy; economic and political factors that affect the costs of doing business in China, SA and SEA, government relations, regulatory compliance and stakeholder alignment. Several case study focusing on Asia and Europe regional business diversity and local business traditions, way of negotiations is incorporated into this course. We will also analyze everyday situations and common mistakes that arise when conducting business in China, SA and SEA.
Learning Objectives

Learning Objectives

  • provide an introduction to the domestic and international economics of East and South East Asia;
  • provide a foundation to understand main problems and perspectives of doing business in China, SA and SEA, negotiating with China, SA and SEA partners;
  • study the crucial issues of doing business in China, SA and SEA and to create a system of knowledge for successful entrepreneurship, business operation and company management in East Asia and neighbors;
  • compare and contrast comprehensive methods, trends and outcomes of doing business in Northeast, South and Southeast Asia;
  • develop an understanding of the role of state regulations in China, SA and SEA in building effective management, healthy economics and welfare;
  • to understand the business etiquette in different Asian cultures, domestic and international management by Asian businessman and companies;
  • provide students with instruments and examples that will enable them to understand the key driving factors of the China, SA and SEA economics and the local managerial style;
  • to gain knowledge about changing nature of Asian management, entrepreneurship and cultural component in nation-oriented business
  • compare business cultures across Asia.
  • develop the ability to present the ideas persuasively and communicate effectively
Expected Learning Outcomes

Expected Learning Outcomes

  • be able to examine main trends, advantages and disadvantages of establishing different types of enterprises in China, to compare various opportunities SA and SEA to set up or to relocate business in this region
  • gain stimulating, multi-cultural learning experience focused on the dynamics of China, SA and SEA business practices
  • to have a clear understanding of the key drivers that motivate Asian business counterparts; - develop skills in efficient communication, teambuilding, motivation, decision making and negotiation with China, SA and SEA
  • understand the nature of business and management in Asian countries and main approaches for establishing business relations
  • be able to establish main forms of business cooperation, joint ventures, investing and to develop logistics in Asian countries
  • Identify the main trends of economics of region of Northeast Asia.
  • to get better understanding of the challenges of establishing or doing business in China, SA and SEA and to gain greater ability to establish successful relationships with NEA colleagues, clients and suppliers;
  • to use business culture customs in China, SEA and SA, and other countries for successful negotiations;
Course Contents

Course Contents

  • Introduction: modeling business and entrepreneurship in Asia
  • New Chinese entrepreneurship: cultural and economic dimensions. Entrepreneurship in Chinese retail and luxury brands
  • Establishing and running business in China. Tax, audit an accounting China
  • Management and Human Resources in China in China and neighboring countries
  • Business culture, relation, customs, and communication in China
  • E-commerce and Social Media in China
  • Hong Kong and Singapore as gates to Asia
  • Entrepreneurship and Business in Japan. Business interaction and communication in Japan
  • The Japanese market and manufacturing in Japan
  • Business models in Korea
  • Indian business culture
  • South-East Asia as a platform for Asian growth
  • Wrap-up: changing nature of business in Asia
Assessment Elements

Assessment Elements

  • non-blocking Class Participation
  • non-blocking Mid-term quiz
  • non-blocking Presentation
  • non-blocking Final Project
    Student uploads his Project to LMS. In this case, short-term and long-term violations of the Internet connection do not matter.
Interim Assessment

Interim Assessment

  • 2023/2024 2nd module
    0.3 * Class Participation + 0.2 * Final Project + 0.3 * Mid-term quiz + 0.2 * Presentation


Recommended Core Bibliography

  • Bagla, G. (2008). Doing Business in 21st-Century India : How to Profit Today in Tomorrow’s Most Exciting Market. [Place of publication not identified]: Business Plus. Retrieved from http://search.ebscohost.com/login.aspx?direct=true&site=eds-live&db=edsebk&AN=767029
  • Britzelmaier. (2016). Business in China. [N.p.]: Kiehl Verlag. Retrieved from http://search.ebscohost.com/login.aspx?direct=true&site=eds-live&db=edsebk&AN=1697280
  • Chan, S., & Zakkour, M. (2014). China’s Super Consumers : What 1 Billion Customers Want and How to Sell It to Them. Hoboken, NJ: Wiley. Retrieved from http://search.ebscohost.com/login.aspx?direct=true&site=eds-live&db=edsebk&AN=842625
  • De Mente, B. (2013). The Chinese Way in Business : The Secrets of Successful Business Dealings in China (Vol. 1st ed). Tokyo: Tuttle Publishing. Retrieved from http://search.ebscohost.com/login.aspx?direct=true&site=eds-live&db=edsebk&AN=1567748
  • De Mente, B. L. (2011). Etiquette Guide to Korea : Know the Rules That Make the Difference! New York: Tuttle Publishing. Retrieved from http://search.ebscohost.com/login.aspx?direct=true&site=eds-live&db=edsebk&AN=1568415
  • De Mente, B. L. (2016). Etiquette Guide to China : Know the Rules That Make the Difference! North Clarendon: Tuttle Publishing. Retrieved from http://search.ebscohost.com/login.aspx?direct=true&site=eds-live&db=edsebk&AN=1569018
  • Free trade zones in China : A guide. (2015). Retrieved from http://search.ebscohost.com/login.aspx?direct=true&site=eds-live&db=edsbas&AN=edsbas.9580E888
  • Haghirian, P. (2016). Routledge Handbook of Japanese Business and Management. Basingstoke: Routledge. Retrieved from http://search.ebscohost.com/login.aspx?direct=true&site=eds-live&db=edsebk&AN=1163631
  • Hung-PoHsieh, & 謝宏博. (2016). Cross-Border e-Commerce Studies in Taiwan and Mainland China. Retrieved from http://search.ebscohost.com/login.aspx?direct=true&site=eds-live&db=edsndl&AN=edsndl.oai.union.ndltd.org.TW.104NCKU5457058
  • Laurence J. Brahm. (2011). Art of the Deal in China : A Practical Guide to Business Etiquette and the 36 Martial Strategies Employed by Chinese Businessmen and Officals in China. [N.p.]: Tuttle Publishing. Retrieved from http://search.ebscohost.com/login.aspx?direct=true&site=eds-live&db=edsebk&AN=1568264
  • Lu, P. X. (2011). Elite China : Luxury Consumer Behavior in China. Hoboken: Wiley. Retrieved from http://search.ebscohost.com/login.aspx?direct=true&site=eds-live&db=edsebk&AN=420758
  • Pettis, M., & Carnegie Endowment for International Peace. (2013). Avoiding the Fall : China’s Economic Restructuring. Washington, D.C.: Carnegie Endowment for Int’l Peace. Retrieved from http://search.ebscohost.com/login.aspx?direct=true&site=eds-live&db=edsebk&AN=641536
  • Roy, A., Walters, P. G. P., & Luk, S. T. C. (2001). Introduction to the Special Issue on “Doing business in China.” Journal of Business Research, (2), 93. Retrieved from http://search.ebscohost.com/login.aspx?direct=true&site=eds-live&db=edsrep&AN=edsrep.a.eee.jbrese.v52y2001i2p93.94
  • Schweitzer, S., & Alexander, L. (2015). Access to Asia : Your Multicultural Guide to Building Trust, Inspiring Respect, and Creating Long-Lasting Business Relationships. Hoboken, New Jersey: Wiley. Retrieved from http://search.ebscohost.com/login.aspx?direct=true&site=eds-live&db=edsebk&AN=978132
  • Warner, M. (2012). Managing Across Diverse Cultures in East Asia : Issues and Challenges in a Changing Globalized World. Hoboken: Routledge. Retrieved from http://search.ebscohost.com/login.aspx?direct=true&site=eds-live&db=edsebk&AN=507517
  • ボイ・ラファイエット・デ・メンテ. (2009). Etiquette Guide to Japan : Know the Rules That Make the Difference! (Vol. Updated and expanded ed). North Clarendon, Vt: Tuttle Publishing. Retrieved from http://search.ebscohost.com/login.aspx?direct=true&site=eds-live&db=edsebk&AN=1567151

Recommended Additional Bibliography

  • Li, J. (2008). Chinese Entrepreneurship : Innovation and Growth. [Bradford, England]: Emerald Group Publishing. Retrieved from http://search.ebscohost.com/login.aspx?direct=true&site=eds-live&db=edsebk&AN=274462
  • Peverelli, P. J., & Song, J. (2012). Chinese Entrepreneurship : A Social Capital Approach. Berlin: Springer. Retrieved from http://search.ebscohost.com/login.aspx?direct=true&site=eds-live&db=edsebk&AN=523316