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Regular version of the site

Social Psychology for Marketers in Arts and Culture

2021/2022
Academic Year
ENG
Instruction in English
4
ECTS credits
Course type:
Elective course
When:
2 year, 2 module

Course Syllabus

Abstract

The course «Social Psychology for Marketers in Arts and Culture» is focused on introducing students to fundamental concepts, basic terms, phenomena, theories and experiments of social psychology in the field of marketing. We will consider the causes of human behavior in a given situation; understand how people analyze and perceive information about themselves and others; when they experience positive and negative emotions for each other; under what conditions they behave cooperatively and competitively, help and cause damage. As part of this course, students will learn to use the theoretical concepts of social psychology in marketing and will also develop social responsibility skills in business and the scientific community.
Learning Objectives

Learning Objectives

  • The aim of the course is to provide students with an understanding of visitor behavior in art and culture. The course covers a wide range of topics in social psychology from both a theoretical and an applied point of view. The course will focus on issues of classical social psychology such as interpersonal perception and communication, cultural differences, interpersonal and intergroup influences.
Expected Learning Outcomes

Expected Learning Outcomes

  • Know and ready to use effective communication strategies on interpersonal and group levels.
  • Apply social psychology theories to understand different social problems on group, organization and society level
  • Apply social psychology theories to understand different social problems on group, organization and society level.
  • Explain specific theories of social psychology and use them to interpret and predict behavior in specific social situations.
  • Know basic principles of social psychological interventions
  • Know the system of forming emotions, and the factors influencing the emotions of people
Course Contents

Course Contents

  • Introduction to the state of the art of social psychology
  • Methodological foundations of psychology.
  • Emotions
  • Groups and group performance
  • Self and self-presentation
  • Communication
Assessment Elements

Assessment Elements

  • non-blocking Reading Articles
  • non-blocking Project
  • non-blocking Midterm test
  • non-blocking Exam (test)
Interim Assessment

Interim Assessment

  • 2021/2022 2nd module
    0.25 * Exam (test) + 0.25 * Midterm test + 0.25 * Project + 0.25 * Reading Articles
Bibliography

Bibliography

Recommended Core Bibliography

  • Hogg, M. A., & Vaughan, G. M. (2014). Social Psychology : UEL (Vol. 7th edition). Harlow, England: Pearson. Retrieved from http://search.ebscohost.com/login.aspx?direct=true&site=eds-live&db=edsebk&AN=1418528
  • Social psychology, Myers, D.G., 2017
  • Wendy Stainton Rogers. (2011). Social Psychology: Vol. 2nd ed. Open University Press.

Recommended Additional Bibliography

  • Shelley McKeown, Reeshma Haji, & Neil Ferguson. (2016). Understanding Peace and Conflict Through Social Identity Theory : Contemporary Global Perspectives. Springer.