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Place Branding

2025/2026
Учебный год
ENG
Обучение ведется на английском языке
Статус:
Курс по выбору
Когда читается:
1-й курс, 3 модуль

Преподаватель

Course Syllabus

Abstract

This course covers the theoretical aspects of creative place marketing and management and how it could be applied in practice. The special attention is paid to practical issues of creative place branding. During the course students will learn how to establish and promote a creative place brand at different levels.