Digital Business Transformation

2025/2026

Учебный год

ENG

Обучение ведется на английском языке

Кто читает:

Департамент менеджмента

Статус:

Курс по выбору

Когда читается:

1-й курс, 2, 3 модуль

Преподаватель

Хазиева Наталья Евгеньевна

Course Syllabus

Abstract

Digital Business Transformation is an educational program designed for (future) entrepreneurs, managers and professionals who seek to adapt to the rapidly changing digital environment, apply the latest technologies to optimize their business, create innovative business models and strategies to succeed in the digital age. Digital transformation involves either optimizing a business model using digital technologies or introducing digital technologies into an enterprise’s business processes. The list of advanced (end-to-end) technologies discussed in the course includes: neural networks, blockchain, cloud technologies, Internet of things, machine learning, digital twins, etc. Digital transformation can affect various areas of a company’s activities: sales, marketing, logistics, human resource management, production. This approach implies not only the installation of modern equipment and/or software, but also fundamental changes in both management approaches (including enterprise architecture, decision trees, etc.) and external communications (creation of platforms and ecosystems, work according to the on-demand, etc.), as well as in corporate culture.