Creative and Digital economy

2026/2027

Учебный год

ENG

Обучение ведется на английском языке

3

Кредиты

Кто читает:

Департамент менеджмента

Статус:

Курс обязательный

Когда читается:

1-й курс, 1 модуль

Преподаватель

Матецкая Марина Владимировна

Course Syllabus

Abstract

Within the framework of this course, students will study the following sections: Creativity as a component of human activity; Creativity and economics; Intellectual property as an object of economic relations; Creative economy as a socio-economic phenomenon; Self-realization in a creative economy, etc.

Learning Objectives

• - to understand the basic business models in creative and digital environment. To use project approach and business logic to creative ideas
• - tp know the main concepts of creative and digital economy. To understand the specifics of creative assets and labor
• - to conduct market research for new creative and digital projects

Expected Learning Outcomes

• - to know the concepts of creative and digital economy, - to understand the reasons and circumstances of creative and digital transformation of the economy - to know the main trends in the development of industries.
• - to know how to apply project management logic and technics to digital creative projects - to know how to conduct market analysis
• - identify the main trends and risks in the development of digital projects
• - knows the specifics of legislation in the creative and digital economy, legal database in Russian context and internationally

Course Contents

• Introduction. Theory and practice of creative and digital economies
• Management in digital creative industries.
• Innovations in digital economics

Assessment Elements

• Homework
• Seminar work
• Test

Interim Assessment

• 2026/2027 1st module
  0.4 * Homework + 0.3 * Seminar work + 0.3 * Test

Bibliography

Recommended Core Bibliography

• Agency : starting a creative firm in the age of digital marketing, Webb, R., 2015
• Collaborative translation : from the Renaissance to the digital age, , 2017
• Community without community in digital culture, Gere, C., 2012
• Creative project management : innovative project options to solve problems on time and under budget, Dobson, M. S., 2010
• Entrepreneurship and creative economy : process, practice and policy, , 2011
• Experiencing project management : projects, challenges and lessons learned, , 2010
• Handbook on the digital creative economy, , 2013
• Ratilainen, S. (2018). Digital media and cultural institutions in Russia: online magazines as aggregates of cultural services. Cultural Studies, 32(5), 800–824. https://doi.org/10.1080/09502386.2018.1429003
• Rocamora, A. (2017). Mediatization and Digital Media in the Field of Fashion. Fashion Theory: The Journal of Dress, Body & Culture, 21(5), 505–522. https://doi.org/10.1080/1362704X.2016.1173349

Recommended Additional Bibliography

• A framework for linking projects and project management methods, Dale, T., 2008

Authors

• Mironova Alena Gennadevna
• Matetskaia Marina Vladimirovna