Research Seminar "Data-driven Business Research in Marketing"

2024/2025

Учебный год

ENG

Обучение ведется на английском языке

6

Кредиты

Кто читает:

Департамент менеджмента

Статус:

Курс обязательный

Когда читается:

2-й курс, 2, 3 модуль

Преподаватель

Плахотник Мария Сергеевна

Course Syllabus

Abstract

The seminars are focused on helping students to start and form a master's thesis on wide range of topics from marketing and management. The seminars are intended for students enrolled in the track “Customer Analytics”. The aim of these seminars is to support students in building their individual learning trajectories and defining individual educational outcomes. In particular, the tutor provides students with recommendations regarding the master’s thesis preparation.