Research Seminar "Data-driven Business Research in Marketing"

2024/2025

Учебный год

ENG

Обучение ведется на английском языке

6

Кредиты

Кто читает:

Департамент менеджмента

Статус:

Курс обязательный

Когда читается:

2-й курс, 2, 3 модуль

Преподаватель

Плахотник Мария Сергеевна

Course Syllabus

Abstract

This course assists students in advancing their scholarly research and writing skills for conducting their master’s thesis research project. The course includes mini-lectures, homework readings, and class discussions, presentations, and hands-on activities

Learning Objectives

• This course assists students in advancing their scholarly research and writing skills for conducting their master’s thesis research project. The course includes mini-lectures, homework readings, and class discussions, presentations, and hands-on activities

Expected Learning Outcomes

• formulate a research question\purpose that is based a research problem that is clearly identified and supported by literature.
• discuss the research topic in terms of existing research as well as key relevant constructs and theories.
• design, develop, and write up a research methodology and carry out an empirical study.
• present, discuss, and describe the results of the study by providing meaningful explanations and interpretations, highlighting potential contribution to theory, and suggesting possible implications for practice and research.
• understand the concept of research ethics and possible consequences of fraud and plagiarism in scholarly research
• revise and edit drafts, provide feedback to peers, and adhere to the existing standards of scholarly communication

Course Contents

• IMRD structure
• Elements of effective Introductions
• Theories, constructs, and prior research to frame a research study
• Empirical design and a Methodology section
• Elements of an effective Discussion section
• Mastering writing and editing skills

Assessment Elements

• In-class activities
  In-class activities aim to equip students with research and writing knowledge and skills in specific areas of study
• Homework
  Homework includes a variety of short assignments that could assist students in thesis writing.
• Research idea presentation
  This assignment aims to encourage the students to think of their thesis research and elaborate on the research question\purpose and its justification in terms of relevancy\timeliness, originality\novelty, and potential contribution to theory and practice.
• Methodology plan presentation
  This assignment aims to encourage the students to think of the methodology of their thesis research.
• Extended research proposal pre-defense
  This assignment provides students an opportunity to present and defend their thesis proposal.

Interim Assessment

• 2024/2025 3rd module
  0.4 * Extended research proposal pre-defense + 0.1 * Homework + 0.1 * Homework + 0.1 * In-class activities + 0.1 * In-class activities + 0.1 * Methodology plan presentation + 0.1 * Research idea presentation

Bibliography

Recommended Core Bibliography

• Research design: qualitative, quantitative, and mixed methods approaches, Creswell, J.W., 2014

Recommended Additional Bibliography

• Calhoun, C. J. (2010). Robert K. Merton : Sociology of Science and Sociology As Science. New York: Columbia University Press. Retrieved from http://search.ebscohost.com/login.aspx?direct=true&site=eds-live&db=edsebk&AN=384868
• Gáliková, S. (2016). Academic Writing : Selected Topics in Writing an Academic Paper. Frankfurt am Main: Peter Lang GmbH, Internationaler Verlag der Wissenschaften. Retrieved from http://search.ebscohost.com/login.aspx?direct=true&site=eds-live&db=edsebk&AN=1235840
• Lancaster, G. (2005). Research Methods in Management. Amsterdam: Routledge. Retrieved from http://search.ebscohost.com/login.aspx?direct=true&site=eds-live&db=edsebk&AN=195596

Authors

• PLAKHOTNIK MARIYA SERGEEVNA
• Васильева Татьяна Александровна
• BUDKO VIKTORIYA ALEKSANDROVNA