Tag "International Bachelor’s in Business and Economics"

The School of Economics and Management at HSE University pays special attention to international relations, expanding the geography of interaction. Partner universities are interested in joint educational projects and scientific research, and they are also eager to share their experience and knowledge. Thus, the Brazilian university UniCamp (https://unicamp.br/) held a two-hour webinar for students of the educational program "International Bachelors in Business and Economics" on the topic "Artificial Intelligence in Marketing."

Success stories inspire ambitious goals and actions. When entrepreneurs, businessmen and top managers share their stories, you live their journey with them. Academic Director Natalia Khazieva invited Yuri Kostin, Partner-Franchisee of DODO BRANDS, to give a master class for students of the International Bachelor in Business and Economics program on April 12 and talk about his space development in the company, approaches to team building and employee motivation, as well as what importance psychology and thinking have in a career.

Leading global business schools actively incorporate case studies into their educational processes, as they are based on real situations faced by companies and the narratives that these companies experience. A case study may focus on one or several subject areas and may include not only the actions of senior management, but also various employees. Case study development is a lengthy and labor-intensive process, yet an increasing number of educators and professors are developing these cases and publishing them in open sources.