Digitalization & International Service Management: Swiss - Russian Views and Perspectives by Academia and Business

Workshop — collaboration of the HSE and Swiss Technopark MOBAHAUS.
As digital technologies evolve and spread, they have a rapid and unexpected impact on organizations, people, and society. Managing the complexity of digitalization requires the ability to make informed and timely decisions on the spot. It is obvious that the classical recipes of management and organization do not always work in connection with the rapid processes of digitalization, and that we need to learn to think and act better about it. This ability is based on a deep understanding of the complex interactions between people, organizational processes, and digital technologies. These and many other aspects will be considered during this meeting.

Date: November 25, 2019

Venue: National Research University ‘Higher School of Economics’, St. Petersburg, 3A, Kantemirovskaya Str., room 436

Participants: National Research University ‘Higher School of Economics’ and ‘Bern University of Applied Sciences’

Support: Swiss Embassy in Moscow & State Secretariat for Education, Research and Innovation

Target audience: business scientists, researchers, students, entrepreneurs & managers specialized in international business and management

Agenda

Date of the event: 25.11.2019

National Research University ‘Higher School of Economics’, St. Petersburg,

3A, Kantemirovskaya Str., room 436

Room 436  10.00-10.30	Conference Welcome: Sergey Kadochnikov, Director of the HSE Campus in St. Petersburg Roger Kull, Swiss Consul General, St. Petersburg
Room 436 10.30-11.50	Plenary Session Prof. Dr. Paul Ammann, Head of Executive MBA in International Management, Bern University of Applied Sciences: ‘The Role of Digitalization in the Internationalization of Swiss Companies’ (35 minutes) Prof. Tatiana Grishchenko, National Research University Higher School of Economics: ‘The Digital Transformation Effect: Challenges for Consulting Firms’ (35 minutes)
Hall, 4th floor 11.50-12.10	Coffee-Break I
Room 436 12.10-13.30	Alexey Esakov, General Director OOO Quattro Formaggi:International Service Management in the Food Industry (15 minutes) Denis Stoljarov, VR/AR Association, CEO Video 360:Augmented Reality in Russia (15 minutes) Svetlana Suslova, Sidenis AG, St. Petersburg:Digitalization & International Service Management in the Insurance Industry (15 minutes) Polina Borisova, Swiss American Hospitality Business School (SwissAm):Digitalization & International Service Management in the Hospitality Business (15 minutes)
Hall, 4th floor 13.30-14.30	Lunch
Room 436 14.30-16.00	Group presentation Case-study 1: Merz + Benteli - Market Entry Russia Facilitators:Paul Ammann, Daniel Rehmann, Natalia Ursul, Tatiana Grishchenko
16.00-16.30	Coffee-break II
Room 436 16.30-18.00	Group presentation Case-study 2: Augmented Reality Facilitators: Paul Ammann, Daniel Rehmann, Natalia Ursul, Tatiana Grishchenko Certificates & Photo Session (Eugen von Arb)

Registration

Participation in the workshop is free of charge, but registration is required. 

Please fill in the registration form here.